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The “Impulsa con Facebook” program “includes free online sessions with an expert trainer and personalized training to support SMEs in the implementation of digital tools and strategies.”
This edition includes five sessions, starting today in May and until the end of 2021, “with the following topics:” Establish a presence on Facebook and Instagram “;” Find new customers with Instagram “;” Create an effective advertising strategy “;” Generate results with Facebook Messenger ”and“ Use WhatsApp to grow your business ”.
It is part of the #ApoiamosasnossasPME digital campaign, “an initiative that aims to contribute positively to the reactivation of small and medium-sized Portuguese companies.”
Facebook “believes that thanks to digital tools, such as those included in this campaign, it is possible to accelerate the digital transformation during the covid-19 pandemic, and that there is capacity in Portuguese companies to adapt business strategies to new economic scenarios” , Add.
“The enabling effect of the digitization of this initiative in our SMEs is very relevant”, also highlighting that “the diagnostic tool allows companies to guide in the implementation of their digital strategy”, declares the Secretary of State for the Digital Transition, André de Aragão Azevedo, quoted in a press release.
“SMEs are at the center of the global economic recovery and technology will increasingly be a valuable ally of companies”, with “these training programs aim to help the digitization process of companies, and at the same time, bring Facebook closer to Portuguese. business fabric ”, affirms Luís Zimmermann, director of public policies of Facebook in Portugal and Spain.
We believe that the digitization process of Portuguese companies is essential for the economic recovery of Portugal ”, he adds.
The vice president of ANPME, Paula Hespanhol, says that “one of the most significant transformations” observed during the pandemic has been the “digital acceleration”.
Micro, small and medium-sized companies “have had to adapt to the new dynamics and have realized the importance of the digital presence in the survival of their business. Today, most entrepreneurs see digital marketing as an essential resource to stay post-pandemic. », Adds the manager, mentioned in the press release.
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