Prepared to compete with TikTok, Facebook is preparing to make radical changes in its user flow.
The popular application Facebook, one of the social media platforms under the umbrella of Meta, has entered the redesign process.
In this direction, Facebook carries out a study that prioritizes consumption over connection.
It will compete with TikTok
The move stands out as the biggest step Facebook has taken to compete with TikTok.
With changes to the user flow, Facebook will no longer be a primary place to connect with friends and acquaintances.
Stream from scratch: Video, picture
Instead, it will have a swipe-related flow similar to TikTok. The created algorithm will present users with videos, pictures and other posts that are thought to be liked.
With the edit, content such as seeing random pet videos or getting recipes from influential people in cooking is expected to stand out.
The recommendation algorithm is changing
The home screen with content on Facebook will now be called the “Home” and will be a place for people to “discover new content” that Facebook thinks they will like.
The platform in question plans to increase the number of new content it shows by improving its recommendation algorithm.
Facebook’s description
The new tab “Feeds” will only show posts from friends, family, pages and groups the user has chosen to follow.
In a Facebook statement, “Your Home tab is personalized just for you. This system takes thousands of signals into account to help remove clutter and rank content where we think you’ll find it most valuable.” it was said.
youth pull contest
Facebook’s user growth has stagnated in the US and Europe in recent years.
Known for its younger audience, TikTok has made significant progress in the number of users and time spent on the app in the US.
In turn, Facebook is working to attract young people to the platform.
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