– Facebook will gain 8% more Generation Z users by 2028
– Boomer generation on TikTok grows by 10.5% by next year
– Marketing must adapt to the new demographic trends on social media
Recent studies show a significant demographic change on social media platforms, reports t3n. Facebook, long shunned by younger generations, is seeing a surprise return of Generation Z. By 2028, the share of younger users on the platform is expected to rise to 56.9%. This represents a significant opportunity for companies, especially those selling their products through Facebook Marketplace. However, despite this increase in Generation Z, the average time spent on Facebook is falling, indicating an overall rejuvenation of the user base.
In contrast, TikTok is gaining popularity among the older generation, with the number of users over 50 expected to grow by 10.5% by next year. This trend shows that older people are increasingly showing interest in TikTok’s easily accessible and entertaining content. This could be because TikTok allows for low-threshold use and older generations value the social aspect of the platform.
