Meta wants to win over young people in the long term with Facebook and Instagram and the introduction of a creative app platform could be a big step forward for the company. With Snapchat and TikTok, popular social networks have had a lot of rivalry in the battle for this population group. Maybe that’s why Meta is now launching the Creative App Platform. With this app, developers can advertise their apps for Facebook Stories directly via the platform.
Developers joining Facebook’s new platform can have their tools listed in the Stories Composer Flow, so users can browse more innovative apps for their stories without having to search the website.
Creative App Platform was presented by Facebook
Much like Snap Minis, which allows app developers to put a tiny version of their application on the Snapchat platform and expand the reach of their product. This concept can explain the origins of the Creative App Platform.
According to Blog post from Facebook: “Sharing to Stories enables developers to help people express themselves in new and exciting ways. But we know there is a way to further improve the story experience. […] But discovering new creative apps can be difficult in a sea of options, and attracting new users in a highly competitive, rapidly growing market can be costly for developers. For this reason, we are testing a new concept that enables users to discover new apps with photo, video and audio editing tools directly in Facebook Stories. “
The Facebook version, as the name suggests, focuses more on stories and creative extensions, with multiple developers signing up for the first round.
“In addition to partners such as the media editing app B612 and the performative music creation app Smule, we are very pleased to be partnering with VivaVideo and Vita, all of which offer uniquely rich and robust experiences for story creators. We are also looking forward to adding new partners to the platform soon – including Picsart, one of the world’s best creative platforms, Camera360 and Sweet Selfie. “
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The biggest advantage for Facebook here is the increased creativity. Because Instagram Reels, for example, is almost nothing more than a replica of TikTok and Snapchat. The answer to this problem could be the Metaverse as it has a wider range of resources than any of its competitors. Many applications will undoubtedly be interested in incorporating Facebook Stories into their marketing strategy – and if it allows Facebook to discover the next big popular feature or tool and incorporate it directly into stories, that would be a big win for the platform.
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