What does the global blackout that hit the most influential social platforms of the Web teach us on Monday? First of all, no matter how much you criticize them or denounce their “lightness of the content”, no one can imagine their daily life without these good old social networks.
One only has to see the extent of the panic that has won over the world from the first observations of the aforementioned disturbances, to be convinced of this. According to the figures which circulated at the end of this incident, more than five million reports, coming from all over the world, would have been recorded during the first hour of blocking.
This made cybersecurity experts say that we have just witnessed the “most important failure ever observed”.
The other lesson in influence, given to us by this giant blackout, is that of the sensitivity of the market, when it is fully mature.
It only took a few hours of disconnection for one of the richest men in the world to suffer losses of some $ 7 billion, a colossal bill for the boss of a global juggernaut already caught in a deep reputation crisis. , who has been talking about her for a few days.
In addition, we also see the importance of agility when we see how quickly an operator can earn points, when his competitor is in turmoil. In one day, Telegram messaging, for example, jumped from 56th to 5th most downloaded free apps in the United States.
Just that! Last but not least, another teaching has been added to our list: that of crisis communication management.
The world group has, of course, done in the brevity by issuing a press release to invoke a “faulty configuration change” of the servers, but, in any case, it did not sink into apnea. And neither did his boss. Credible or not – opinions will certainly differ – but Zuckerberg apologized to millions of users, the day after the situation “recovered”, although the whole world was still echoing the persistence of some anomalies.
All this also to say that the setbacks of a dazzling success can be heavy, very heavy!
Meriem Allam / ECO Inspirations
