Grace Jones lends her voice to a new Facebook ad that underscores the value personalized advertising brings to small businesses.
Iconic singer, actress and model Grace Jones, famous for standing up and breaking down barriers, lend your voice to a new Facebook ad in which the social network highlights the advertising tools of its platform to help small businesses forge closer relationships with their customers.
The spot, signed by the agency Droga5, producer Riff Raff and director David Wilson, put in the spotlight companies (small but “bully”) that want to trust Facebook to give wings to their businesses.
For the ad, which portrays entrepreneurship in its most vibrant aspect, parades a farm that blends yoga with goat farming, a cafeteria focused on the adaptation of kittens and a handbag manufacturer where Africa and the Wild West go hand in hand.
With his particular robotic voice interspersed with sensuality Grace Jones emphasizes in the spot that great ideas deserve to be found (with the invaluable help of personalized Facebook ads of course).
https://www.youtube.com/watch?v=6ekg56Ji56o
If you do not display the embedded video correctly, click here
Although Grace Jones’s magnetism is undoubtedly the greatest attraction of the Facebook ad, the truth is that her identity is not revealed at any time. And his hypnotic voice is the perfect counterpoint to the colorful images that the spot draws from.
“We knew beforehand that it was difficult for people to understand the value of the ads that come to their eyes every day on Facebook and Instagram,” says Thom Glover, Creative Director of Droga5. “Our challenge is to tell a story about personalized advertising emphasizing the value of personalized ads”, Add.
And as the common thread of the story, Droga5 chose small businesses with a focus on very specific but extraordinarily fascinating niches.
Some have wanted to see in the latest Facebook ad a new chapter in their all-out war against Apple, with whom the social network has had a bitter controversy for some time because of the new privacy policy of those from Cupertino on iOS.
It so happens that in his battle against Apple Facebook has always argued that personalized advertising to which the apple company is preparing to put stones in the way is vital for the survival of small businesses, which are precisely the protagonists of his new spot.
TECHNICAL DATE
Advertiser: Facebook
Título: “Good Ideas Deserve to be Found”
Agnecia: Droga5 NY
Global Chief Creative Officer: Neil Heymann
Co-Chief Creative Officer: Tim Gordon
Co-Chief Creative Officer: Felix Richter
Creative Director: Thom Glover
Creative Director: Kia Heinnen
Senior Copywriter: Ben Brown
Senior Art Director: Jackie Moran
Senior Copywriter: Dave Canavan
Senior Art Director: Patrick Horton
Executive Producer, Film: Mike Hasinoff
Senior Producer, Film: Isabella Lebovitz
Producer, Film: Jake Herman
Producer, Film: Steph Hill
Associate Producer, Film: Bianca Ocampo
Music Supervisor: Mike Ladman
Head of Interactive Production: Tasha Cronin
Senior Producer, Interactive: Ian Graetzer
Director of Business Affairs: Dan Simonetti
Senior Businesses Affairs Manager: Paul Van Dorpe
Celebrity Talent Relations Lead: Whitney Vose
Talent Manager: Sunny Valencia
Senior Traffic Manager: Wendy Kaplan
Executive Design Director: Rich Greco
Senior Designer: Eli Hochberg
Head of Strategy: Harry Romanian-Torres
Group Brand Strategy: Director Dan Ng
Brand Strategy Director: Diana González
Senior Brand Strategist: Emily Pfitzinger
Brand Strategist: Isaiah Brown
Group Communications Strategy Director: Yan Wang
Communications Strategy Director: Patrick Fahey
Senior Communications Strategist: Chris Wiegand
Global Chief Knowledge Officer: Andy Littlewood
Senior Data Strategist: Daria Koren
Data Strategist: Sean La’Brooy
Group Account Director: Jessica Kingsbery
Account Director: Marissa Guerra
Account Director: Gabrielle Barbuto
Account Supervisor: Hayley Howell
Account Manager: Anna Ferrell
Group Project Manager: Tessa Muchura
Senior Project Manager: Theresa Ganchorre
Project Manager: Christine DiStasio
Production Company: Riff Raff
Director: David Wilson
DOP: Benoit Soler
Executive Producer: Matthew Fone
Producer: Kate Brady
Post Production: MPC London
Telecine: Peter Oppersdorff
Telecine Creative Director: Jean-Clement Soret
Producer: Ryan Hancocks
2D Lead: David Felipe
2D Team: Amy Smith, Marj Verheij, Zeki DoruOndun, Alessandro Granella, Ed Taylor
CG Lead: Mike Little
GG Team :Jack Enver, Flavia Minonne, Rob Richardson, Selcuk Ergen, Chris Huland-Scrase
Music: Universal Music
Song: ‘Black Belt’
Artist: John Grant
–
Do not miss anything from MarketingDirecto.com and join our Telegram t.me/MarketingDirecto
