Kustomer allows you to merge customer conversations on different channels into one screen and automate some responses to clients. The startup services already use the social network Facebook and two company applications, Instagram and Messenger.
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The acquisition of Facebook will enable the expansion of the services of its WhatsApp platform, with the help of which more companies began to answer customer questions during the covidu-19 pandemic.
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As the influx of users to Facebook platforms weakens, the company is focusing on Internet commerce, from which it promises new advertising revenue, Reuters reported. In May, the company launched the Shops service on its platforms, through which companies can offer and sell their products.
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