Facebook has announced a number of new initiatives tied to this year’s Cannes LIONS marketing and advertising summit, which, due to COVID-19, will be a virtual event, with sessions streamed live over the next week.
The Facebook team will participate in a variety of events, providing insight into how brands are making better use of the platform’s advertising tools and processes.
And for marketers, that could provide valuable information – here are the key sessions Facebook staff will be participating in:
Why creativity matters – Join Alvin Bowles, vice president of business engineering and partner solutions, in a conversation with Kirk McDonald, CEO of GroupM NA, to hear how Facebook and its partners are innovating in the creative space.
The big jump – Mark D’Arcy, vice president of global business marketing and chief creative officer, shares his perspective on three key changes, catalyzed over the past year, that are empowering people and that will shape the future of business and marketing.
The future of the creator economy – Join Fidji Simo, Facebook App Director and Axios Media Reporter Sara Fischer for a conversation about how companies and creators are leaping into new revenue streams, reaching new audiences with tools that push boundaries creatives, and the steps Facebook Inc. is taking to become the premier destination for established and emerging creators. Then, hear first-hand from one of the industry’s leading creators – actress, writer, and comedian, Daphnique Springs.
It’s unclear if Facebook will announce any new initiatives at the event, but the latest session in particular, with Fidji Simo, could reveal some fresh insights into creator monetization tools and growth plans.
Events will be streamed on the Cannes LIONS website, with select availability on Facebook on Facebook on the Cannes LIONS events page.
In addition to this, Facebook also sponsors ‘The Good Track’, a series of events during the summit that aim to ‘celebrate the companies, brands and creators who are changing the world forever’.
Facebook will also present awards in two categories: ‘Glass: The Lion of Change’ and ‘Lions of the Sustainable Development Goals’.
“Glass is a dedicated Lion celebrating culture-changing creativity and a place to praise world-changing ideas that address gender inequality or bias. The Lions of the Sustainable Development Goals celebrate creative problem solving, solutions or initiatives that harness creativity and seek to impact the world.
Finally, Facebook will also provide 500 members of its Rise Program with free virtual access passes to Cannes LIONS Live as part of the initiative. The Rise Program, which Facebook first launched in Brazil last year, before expanding it further in March, aims to help agency staff improve and retrain to meet key demand and provide support to the light. of the pandemic.
The Cannes LIONS event is always packed with valuable information and insider notes, and while it costs around $ 300 per virtual ticket, it could be worth the expense for those looking to gain a better understanding of emerging trends and how they should plan. . for the next evolution of marketing and advertising.
As noted, Facebook will also share some content for free on its Cannes LIONS event page.
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