Facebook and its impact on everyday communication

Table of contents or introduction

The aim of this work is to use the Facebook platform to show how communication has developed in everyday life since the use of social media. In addition, their possible negative development should be shown using a case study and explained using two communication models.

First, basic terms are defined and the difference between social media and the development of Web 2.0 is presented. Chapter three briefly explains the Facebook platform and its functions in order to address the advantages and disadvantages that are relevant when answering the question. Then the different motives for using social media are explained and the different types of relationships in social media are analyzed. In the following chapter, the case study is briefly narrated in order to analyze the action of the two actors with the help of the subsequent presentation of the spiral of silence by Elisabeth Noelle-Neumann and the theory of cognitive dissonance by Leon Festinger.

Social media have become established. From the mid-nineties onwards, especially in the communications science sector, their importance increased enormously as a result of the Internet. Individual communication is shaped and interpersonal communication is developing more and more on a digital level. Facebook, Instagram, WhatsApp and Snapchat are just a few examples of how diverse the social media sector is, how rapidly it can and will continue to develop. There is an enormous range of offers in terms of their distribution and function. The overriding goal of every social media platform is to make information from all users easily accessible to other users and to establish and maintain social relationships.