The Gourmet Journal participates in this action with a video recipes to promote the consumption of local products
Facebook and Instagram have launched the #NavidadConSaborLocal campaign, which aims to be a call to users of both social networks to promote the consumption of local and proximity products during the holidays, especially when preparing Christmas meals.
The action is supported by a virtual assistant in Messenger, which allows users to know some local ingredients while suggesting how to prepare them. The wizard will guide the user to the content prepared by prescribers of our gastronomy, such as Isasaweis, El Cocinero Fiel, The Gourmet Journal or MJ’s Recipes. In addition, Alma Obregón will offer several sweet proposals.
Each one has selected a series of local ingredients and possible elaborations, as is the case of The Gourmet Journal, which participates with a video recipe to cook chicken stuffed with pears and ham. Here you can see the recipe.
With this virtual assistant Facebook wants to promote contact between people in the community and connect with those companies that are struggling to remain open, celebrating Christmas with local and proximity products.
You can access this recommendation service in Messenger by entering the page of Facebook App, or directly through this link: m.me/facebookappEspana.
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Chef, sommelier and gastronomic consultant. Expert in Food and Beverage management in the Hospitality sector, he is immersed in advising restaurants in the development of menus, wines, spirits and cost control. In turn, he advises numerous brands in the agri-food sector. His training in the Services sector begins at the Benalmádena School of Hospitality, to later expand his knowledge, taking the “Diploma in Food and Beverage Management” at CIOMijas, and the “Professional Certificate of International Sommelier” by ESHOB. Manu Balanzino is passionate about the world of communication, and has founded the digital gastronomy newspaper, The Gourmet Journal, a reference publication in the gastronomic field which he directs. In addition, he is an expert collaborator in gastronomy in specialized magazines such as Andalucía de Viaje, El Gourmet (AMC Networks International Latin America) and Diario Sur. On radio, he hosts the “Momentos Gourmets” program on COPE and on television, he collaborates with Canal Cocina, RTV Marbella and Fuengirola TV.
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