Facebook and Instagram Invite iOS Users to Reject the App Tracking Transparency Feature on Their Services

Liputan6.com, Jakarta – Apple has launched a new feature named App Tracking Transparency. In simple terms, this feature available in iOS 14.5 allows users to grant activity tracking permission or not when the app is first opened.

However, this feature is not accepted by a number of application companies, such as Facebook. The social media giant is one company that has been vocal against the presence of this feature.

Because of that, Facebook it is known that it has started notifying users so that they do not activate the App Tracking Transparency feature. Quoted from Engadget, Tuesday (4/5/2021), technology expert Ashkan Soltani said this notification also appeared on Instagram.

In the notification, Facebook said to allow activity tracking or not to activate the feature App Tracking Transparency on its service, users can receive more personalized advertisements.

Not only that, this method is also possible Facebook provide free service. Users who activate this feature are said to be helping businesses who rely on advertising to reach their customers.

This notification, according to Facebook, is a form of education from companies regarding the matter of tracking the activities they carry out for users.

For information, Facebook has said that it will provide notifications to iPhone users around the world regarding information on how they use user data to provide personalized advertisements.

With this notification, the company prompts the user Facebook and Instagram allow their services to access activities carried out on applications and websites.

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