A few weeks ago, Facebook announced the worldwide launch of its own platform Reels, that is, the definitive incorporation of vertical stories and in a fast format that has given Zuckerberg so many headaches, after TikTok took them for a long time. During much of the first period of the pandemic, an important part of the hours spent, especially the youngest, on social networks.
In fact, in the fight to capture the hours in front of the mobile, Instagram had already incorporated, for a few months, the options for creating Reels. These are short stories edited with music and mixes from other users that incorporate a very interesting option for all those who want it, the possibility of appearing on other users’ devices, a very efficient way, as long as it is done well, to increase followers, and therefore community, and therefore enabled to monetize everything you want to monetize. On Instagram, in fact, it is already the type of content that has become most popular in recent months.
Of course, the Meta policy (matrix of the entire Facebook environment) requested only one condition, that users who wanted to grow on Instagram using Reels should not reuse them from TikTok, that is, they should not carry the network’s characteristic watermark Chinese social. If it was done with the TikTok watermark, Instagram lowered the popularity of the Reels on Instagram, so that the presence of TikTok on Instagram went from massive to residual in a few weeks.
Facebook, now that it has just announced the presence and push to the Reels, does so with a powerful enough editing tool and with a vision designed for mixing and collaboration between users. As if that were not enough, it will seek to monetize its creators more and better. And it is that, apart from a war of content and creators, there is also a war of platforms to see who pays their creators better. Who knows if the most immediate future of Facebook, instead of the metaverse, is a redefinition of the platform that fits in the Reels? We will follow it very closely.
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