Launched in 2004 by Mark Zuckerberg, Facebook is the first social network in the world. With approximately 1.7 billion active users and a turnover of around 70 billion dollars, the popularity of this network is well established. Every month, more than 2 billion people consult their news feed or share their daily life with friends near and far. This medium was initially reserved only for Harvard students, but its evolution was then meteoric. Openness to all Internet users around the world, entry of Microsoft into the capital, creation of instant messaging, takeover of Instagram, listing on the stock market, overhaul of Messenger… The planetary giant has become a veritable empire. Over the years, Facebook has been able to evolve to offer new features to its users: appearance of the wall which traces all the publications and photos published, organization of events, creation of a page or a group, new mentions in addition like (“I love it”, “haha”, “sad”, “angry”, “solidarity”…), launch of stories, regular update of the interface, etc. It now only takes a few seconds to get in touch with all our loved ones. Whether it’s with Facebook Live to share a live video, with stories, or by sending a GIF on Messenger, it’s never been so easy to hear from your friends. Messenger also ranks second among instant messengers, just after WhatsApp (which has belonged to the Facebook group since 2014). With the launch of Marketplace, the social media giant is also competing with peer-to-peer sales and purchase platforms. As on Leboncoin, it is possible to find second-hand furniture, vehicles and even rentals. Another masterstroke for Facebook! Mark Zuckerberg’s network is also an important pillar for companies wishing to develop their digital strategy and increase their visibility on the web. To do this, all you have to do is create a Facebook page for your business and feed it daily.
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