Advertising formats with image and video
Carousel Ads
Carousel Ads combine up to ten images or videos in one advertising format. You can add a title, teaser text, caption and call-to-action to each picture or video card, as well as a link description and a link to separate landing pages. Carousel Ads primarily promote the marketing goals of website clicks, website conversions, app installations and app interactions, but also brand awareness, reach, traffic, lead generation, news, catalog sales and store traffic. With this ad format you can present different views or the special features of a product, present several products in a series, tell the story of your brand, provide insights into your company or advertise events, tutorials and blog posts. The user has to “swipe through” to look at the different cards. He finds carousel ads in the news feed, in the right column, in the instant articles and in the Facebook Marketplace.
Slideshow Ads
Using slideshow ads, you can put together a collection of three to seven photos or individual still images from a video or an animation to create moving images. This is quick and easy: you can upload photos from your Facebook page or use the Facebook gallery with stock images. A large number of sound elements are also available. Slideshow ads load quickly because they only use a fifth of the data volume of videos. They are therefore perfect for all end devices and all connection speeds. Like carousel ads, slideshow ads are also suitable to illustrate particularly complex processes or the different development steps of your company, to present different products collectively, to show a product from different sides or different variants of a product. With slideshow ads you attract attention and promote goals such as brand awareness, video views, but also reach, app installations, traffic, interaction, lead generation, news, conversions or store traffic. The ads appear in the target group’s news feed.
Collection Ads mobile only
Collection ads can only be displayed in the mobile news feed. They offer you the opportunity to present your products in a visually appealing way and to encourage users to make a spontaneous purchase. Collection Ads are similar to a product catalog on the mobile device. Users can click on product photos and buy them without leaving the site. The ads support the marketing goals of traffic, conversions and increased sales. They consist of a product video or a main image, under which four product photos are displayed in a grid. For each of the eight to fifty photos that can be added, you can assign a product title, a description and a call-to-action button.
Instant Experience Ads mobile only
Instant Experience Ads are suitable for the goals of brand awareness, reach, interaction, video views, traffic, conversions, store traffic and app installations. With this ad format, you can showcase high-quality content and visually highlight your products and services or your brand. It is a full-screen advertising format for the mobile news feed that loads 15 times faster than a website outside of Facebook. You can use up to 20 images of almost all Facebook ad formats (single image, single video, carousel, slideshow or collection) and link each one individually: with your website, the App Store, a lead form or other Instant Experience Ads. In addition to titles, text blocks, buttons and the branch search function, special effects can also be used, e.g. B. those caused by tilting the mobile device. When a user clicks on the ad, a mobile-optimized landing page opens.
Story Ads
As the name suggests, story ads are placed in the stories on Facebook. You have the option of creating an advertisement with a single image or a slideshow or a video in portrait format and conveying a message in just a few scenes. This advertising format contains a link to the website and a call-to-action button. A lead form can also be linked. A variety of creative tools will help you to make your story ad particularly meaningful and entertaining: You can add background color, CTA effects, sound and music as well as stickers, face filters, mentions, animated GIFs or similar. The format enables the user to discover and get to know products or services in an uncomplicated way. Due to the unmistakable presentation, story ads arouse interest in a brand and invite you to share. Story Ads support the goals of reach, traffic, app installations, video views, conversions, brand awareness and lead generation.
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