You’ve probably heard about the different tools that Meta (formerly Facebook) offers to advertise, right? If you’re thinking about running Facebook or Instagram ads, consider becoming friends with Facebook Ads Manager. If that doesn’t work for whatever reason, we have an alternative for you that will still allow you to easily manage your ads.
In this article we will briefly and concisely explain what Facebook Ads Manager is and how you can use it to increase your reach.
Facebook Ads Manager vs. Business Manager vs. Business Suite
It used to be called Facebook Ads Manager, but after Facebook renamed it to Meta, it is now called Meta Ads Manager or Meta Ads Manager. Before we go into detail, let’s clarify a few meta programs – there are quite a few, and they all sound pretty similar. This can easily be confusing, so here’s the overview:
Meta Ads Manager
This is the actual tool you use to create, edit and analyze your ads. So if you just want to create ads and check their performance, Ads Manager is the right place for you.
Simply put: This is where all the ads stuff happens.
Meta Business Manager
With Meta Business Manager you can manage multiple meta tools in one place. Pretty handy if you want to keep an eye on everything. It brings together Facebook pages, Instagram profiles and advertising accounts in one place to improve efficiency, security and control.
Who is it best suited for?
Especially for companies with a marketing team, managing various Facebook or Instagram assets or working with service providers.
It also offers control over access and permissions as well as security tools via the new Security Center.
Meta Business Suite
This is basically the all-in-one package for social media management. In addition to the advertisements, you also get tools for scheduling posts, doing analyzes and managing messages.
This image shows a little more clearly how the different tools relate to each other:
How to run an ad in Facebook Ads Manager
Now let’s dig deeper. How do you actually use the advertising manager correctly? Here are simple step-by-step instructions:
- Set up account: First you have to create an account. If you haven’t done this before, don’t panic – it’s pretty easy. Just follow the instructions on the meta page.
- Campaign structure: Your campaign in Facebook Ads Manager consists of three levels: Campaign, ad group and ad. Sounds complicated, right? But it’s actually quite simple: In the campaign, you set the goal (e.g. more sales), the ad group defines who should see the ads, and the ad is what is actually shown.
- Audience targeting: This is where the magic comes in – you can choose exactly who you want to see your ad. Interests, demographics and custom audiences – you have a lot of options.
- Budget: Don’t worry, you don’t have to invest huge amounts of money here. You can set how much you want to spend per day or in total, and there are different bidding strategies to get the most out of your budget.
- Ad design: And now comes the creative part! Make sure your ads stand out with engaging images or videos. Your goal is to grab attention – but in the right way.
Overview of the most important display types
There are different types of ads in Facebook Ads Manager that you can use to grab your audience’s attention. Here is a brief overview of the main types you can choose from:
Photo Ads
Simple and effective, static image ads are great for promoting individual products or services. They work particularly well for brands that want to convey a clear, visual message.
Video Ads
Videos are ideal for telling more complex stories or evoking emotions. They work great on Facebook and Instagram because they often attract more attention than images.
Carousel Ads
Carousel ads let you showcase multiple images or videos in a single ad. This type of ad is perfect for showing different products or explaining step-by-step instructions.
Slideshow-Anzeigen (Slideshow Ads)
These ads are like short videos consisting of multiple images. They are ideal for companies that don’t want to do extensive video production but still want to take advantage of the benefits of moving content.
Collection Ads
This type of ad combines a main video or image with smaller products underneath. It works particularly well for e-commerce because users can scroll directly through products without leaving the Facebook app.
Lead Ads
The lead generation ads in Facebook Ads Manager are designed to collect potential customers directly within Facebook. They’re ideal if you want to collect email addresses or queries without requiring users to visit an external website.
Messenger-Ads
These ads appear directly in Facebook Messenger and are ideal for starting a direct conversation with potential customers or encouraging them to click.
Story-Ads
Story ads on Facebook and Instagram allow you to present content in full screen mode. They are interactive and are particularly good for sharing creative, short-lived content that grabs immediate attention. Find out more about story ads in our article:
How to optimize your ads in Meta Ads Manager
Once your ads are running, you’ll naturally want to know how they’re performing, right? Here are a few tips to make your ads even better:
- Performance-Analyse: Pay attention to metrics like this Klickrate, Conversion-Rate und den Return on Ad Spend (ROAS). If you notice that an ad isn’t performing well, you can make adjustments.
- A/B-Testing: Try different versions of your ad to see which works better. Maybe one image works better than another or a different headline attracts more clicks. Testing is the key here!
Manage your Facebook Ads with Metricool
Now it gets even better! With Metricool you can easily manage your Facebook Ads – not only for Facebook (to replace the Facebook Ads Manager), but also for Instagram, Google and other platforms. Let me quickly show you how you can use Metricool to get the most out of your ads.
- Advantages of integrating Metricool: Metricool simplifies the management of your ads, no matter which platform you run them on. This means you can manage everything in one place and don’t have to constantly jump back and forth between different tools.
- Direct ad management: You can create and manage your Facebook ads directly from Metricool. No more duplicate work steps!
- Performance-Tracking: Metricool offers you detailed analytics that show you how your ads are really performing. From click-through rate to your target audience’s demographics, you’ll get deep insights into the effectiveness of your campaigns.
- Automated reports: Who has time to constantly create manual reports? With Metricool you can automatically create custom reports and send them to stakeholders or customers. This saves you time and looks professional too. Get a more complete picture of how to do this in our article:
If you would like to learn more about marketing on Facebook, please take a look at our article. Enjoy your work!
