With more than 2 billion monthly active users Worldwide, Facebook is still a dominant platform for companies to advertise products and services. The first step in designing a compelling ad that displays deals with ease is to use the correct Facebook ad image size.
Memorizing the optimal specs for Facebook and other social platforms is a challenge. That’s why we’ve provided a comprehensive guide for you to refer to when creating your next ad. At the end of this article, you will learn the correct image size, aspect ratio, accepted file types, technical requirements, and more for various Facebook ad formats.
Facebook ad picture
Let’s start with the correct aspect ratio, size, and accepted file types for Facebook ad images. Following the recommendations below will ensure that your ads will be visible on different devices, resulting in improved conversions and impressions.
- Facebook ad image size: The recommended image size for Facebook ads is 1080 x 1080 pixels.
- Facebook ad aspect ratio: The recommended aspect ratio is 1.91: 1 to 1: 1. You can upload the highest resolution image that meets the ratio requirement. Ads with stock photos and listing ads only support 1.91: 1 aspect ratio and 4: 5 aspect ratio is supported for ads without a link.
- Facebook oneD width and height: The minimum width is 600 pixels and the minimum height is 600 pixels.
- Recommended file types: JPG or PNG are the recommended file types for Facebook ad images.
Facebook panorama and 360-degree photos
Facebook introduced panoramic and 360-degree photos for advertisers to share immersive content. Just by clicking and dragging on a computer or moving a mobile device, viewers can pan around the scene and explore the photo. Follow these guidelines to give your friends and followers the best viewing experience.
- Facebook panorama and 360 degree photo size: Photos should have a total size of less than 135,000,000 pixels and less than 30,000 pixels in each dimension.
- Facebook panorama and 360 file size: The file size can be up to 45MB for JPEG or 60MB for PNG.
- Recommended file types: Facebook recommends using JPEG for 360-degree photos and keeping the file size under 20-30MB.
Character limit for Facebook ad text
Eye-catching images are essential to creating successful ads, and writing compelling copy is just as important. The following are the recommended text character restrictions to improve readability on all devices.
- Primary text: The primary text can be up to 125 characters long. Text longer than 125 characters is allowed but can be shortened.
- Headline: The heading can be 40 characters long. If there are more than 40 characters, the heading can be shortened.
- Description: Descriptions can be up to 30 characters long. Descriptions with more than 30 characters can be shortened and only appear if they are likely to appeal to the viewer.
Facebook carousel ads
Facebook Carousel Ads combine the magic of image and video in one format for a dynamic viewing experience. Carousel ads can appear in the News Feed, Marketplace, Video Feed, Right Column, Facebook Stories, Facebook Search Results, and Facebook Instant Articles.
With more space to share content, advertisers can showcase multiple products and tell thoughtful stories. Carousel ads can contain up to ten photos or videos, each with a link in a single ad.
- Facebook Carousel Ad Size: The recommended size is 1080 x 1080 Pixel.
- Facebook Carousel Ad Ratio: The recommended ratio for Facebook carousel ads is 1:1.
- Accepted file types: The accepted file type for Facebook carousel ads are PNG and JPG.
- Maximum image file size: The maximum file size for a photo is 30 MB.
Facebook Instant Experience Ads
True to their name, Facebook Instant Experience Ads are mobile-optimized ads that load 15 times faster than a standard mobile app. By swiping, tapping and tilting these ads, viewers can get a detailed view of the product before making a purchase.
- Facebook Instant Experience ad size: The Facebook Instant Experience ad size is 1080 x 1920. Pictures with Tilt-to-pan function can be wider.
- Accepted file types: JPG and PNG are accepted formats, and videos should emulate GIFs
- Size: Images can be scaled to width to keep their full width with variable height, or images can be scaled to height.
Facebook story ads
As with Instagram Stories, Facebook Story Ads are full-screen short videos that advertisers can use to share a section of their product or service. It’s the perfect option for creating attention-grabbing content with a minimal investment of time.
- Facebook story size: The recommended size is 1080 x 1920 Pixel.
- Aspect ratio of the Facebook story: 9:16 to 1.91: 1
- Accepted image file types: JPG and PNG
- maximum file size: 30 MB
Facebook ads in the right column
Facebook ads in the right column, a desktop-specific format, appear on the right side of Facebook pages for minimal disruption to the user experience. With an eye-catching design in the right column, viewers will notice your ad even while checking for status updates.
- Dimensions of the Facebook ad in the right column: The optimal dimensions are 254 x 133 Pixel.
- Resolution of the right column of Facebook: The recommended resolution is 1080 x 1080 pixels for ads in the right column.
- Recommended ratio: The optimal ratio for a Facebook ad in the right column is 1: 1.
Facebook Marketplace Ads
Facebook Marketplace ads are perfect for targeting an audience that is actively looking for goods. Whether you use a desktop computer or a mobile device, here are some size recommendations that you can use to optimize your ad for more clicks.
- Image size of the Facebook marketplace: 1080 x 1080 Pixel
- Facebook Marketplace Ad Ratio: 1:1
- Accepted file types: JPG or PNG
Facebook Collection Ads
A collections display is another mobile immersive format that viewers can use to search for products. This ad has a title video or image followed by three photos. Tapping on it will bring up a full landing page. Find out the sizing requirements below to start creating your collection display.
- Facebook Collection ad size: The recommended size is 1080 x 1080 pixels.
- Facebook collection display aspect ratio: The recommended aspect ratio is 1.91: 1 to 1: 1
- Accepted file types: JPG or PNG
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