With a purpose to scale back the variety of accidents on the roads and with the aim of producing extra street consciousness, the marketing campaign ‘Extra life on the street’ was launched within the Huila area. “The objective of the marketing campaign is to generate actions that promote higher street consciousness and respect for the lives of others,” stated Armando Cuellar, the promoter of the marketing campaign.
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The usage of biking has been rising all through the nation. In reality, many individuals in Hull and Colombia use bicycles as a type of transportation. Nonetheless, a number of occasions cyclists have been victims of accidents brought on by careless folks.
Due to the above, the group Coomotor, led by Armando Cuellar, is launching the marketing campaign referred to as, ‘Extra life on the street’ in Colombia. “The purpose of the marketing campaign is to generate actions that promote higher street consciousness and respect for the lives of others, characterised by tolerance and duty, among the many numerous street actors, particularly those that are extra uncovered and weak, akin to pedestrians and cyclists”, Cuellar marked.
Knowledge to think about
Based on an evaluation of information from the Nationwide Freeway Security Observatory, between January and April 2023 there have been 554 injured bicycle customers evaluated by the Nationwide Institute of Authorized Drugs and Forensic Sciences, which represents a lower of 5.5%. in 2022.
Due to this fact, it is very important make clear that the bicycle is acknowledged as a sustainable, accessible technique of transport that reduces inequality gaps and represents a substitute for scale back the manufacturing of polluting gases within the setting within the nation.
“The Coomotor Group invitations all of the street actors, to be a part of the “Extra Life on the Highway” marketing campaign, share their messages on social networks and speak to their family and friends about how the significance of street security. “United we will make a distinction and save lives on the roads,” Armando Cuellar ended.
