Never in history have Americans spent so much money to buy Bordeaux wines. And you have to go back to the mid-1980s to find such dizzying figures. In 2021, marketing…
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Never in history have Americans spent so much money to buy Bordeaux wines. And you have to go back to the mid-1980s to find such dizzying figures. In 2021, the marketing of Girondin bottles in the United States reached “a record level” with 247,000 hectoliters exported and above all, a turnover of 349 million euros, also showing strong growth compared to the previous financial year. (+67%). A success which can be explained by two factors in particular: the abolition of the Trump tax in March 2021 (this additional tax of 25% on French still wines had been implemented in October 2019) or “the marketing of quality vintages with good availability”, specifies the Bordeaux Wine Interprofessional Council (CIVB).
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