TAMBURINS, a fragrance brand that explores undefined beauty, welcomed the opening of its new flagship store in Seongsu-dong, Seoul, South Korea. Brand spokesperson JENNIE, a member of BLACKPINK, also attended the event. Following the Xinsha store and Sanqing store in South Korea, the Seongshui store is TAMBURINS’ third independent flagship store. With the theme of “Viewer in the Garden”, it creates a new chapter in the brand space. The architectural exterior design of the store only retains the concrete frame, while the interior space of the store located under the concrete frame shows TAMBURINS’ unique and delicate aesthetic. The two form a sharp contrast, but also collide and merge with each other.
Looking underground through the glass facade, the winding curved white wall looks like a lonely cave, wrapping the mysterious garden and making it vaguely visible. The concrete sculptures with a strong presence in the space “scream” like exciting orchestral music. The works “Viewer in the Garden” and “Figure in the Garden” by painter Jaeheon Lee are hung on the wall. Self-portrait of a viewer in the garden. In this space, viewers feel loneliness, emptiness, joy and warmth, and various emotions are intertwined and flowing, which seem to reflect their inner joys and sorrows.
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In addition, the new perfume series launched by the brand in cooperation with BLACKPINK JENNIE will also be launched simultaneously. Friends who are interested should not miss it.
TAMBURINS Holy Water Flagship Store
Address: 8, Martial Arts Ground 5-gil, Seongdong-gu, Seoul
