Exploring the Affect of Sports activities Advertising and E-sports in Taiwan

The final two episodes of the reside program “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting” co-hosted by Yang Dongyuan and Chen Jundai have been broadcast on Might third and Might fifteenth. In these two applications, we invited Huang Yu, professor of the Division of Sports activities Science at Tsinghua College, Xu Minghan, co-founder of Stancave, a Taiwanese sports activities e-commerce platform, Li Shizhen, chairman of the Taiwan E- sports activities and Sports activities. Enterprise Improvement Affiliation, and Yan Yan, e-sports anchor Legend Showdown. well-liked lately.

Sports activities advertising goes far and broad, let’s use “sport” to guide society!

The Paris 2024 Olympics will formally open in July Cannot wait to see Taiwanese athletes shine on the worldwide stage? In reality, behind the preparation for main sports activities occasions, “sports activities advertising” is an invisible hand that regularly brings sports activities nearer to folks’s lives, awakens folks’s enthusiasm and emotion, and brings magnificence and contact.

Professor Huang Yu from the Division of Sports activities Science at Tsinghua College defined that the explanation why sports activities advertising must be impartial from the advertising discipline is as a result of the “enterprise construction” and “product traits” of the sports activities trade are comparatively particular. Professor Huang gave an instance, “For instance, if knowledgeable soccer sport begins at 5pm on a Saturday, the enterprise should promote all of the tickets earlier than the sport begins, in any other case the tickets will lose their worth. Apart from, everybody will need to have seen that. , Whether or not it is drinks, vehicles and even banks, many corporations sponsor sporting occasions or skilled groups, so how you can entice funding and how you can collaborate with corporations within the a really totally different advertising course of from conventional advertising.

Photograph credit score: TNL Model Studio

Xu Minghan, co-founder of STANCAVE, additionally mentioned that along with sponsorship, the so-called “sports activities IP” is the closest factor to folks’s every day life in sports activities advertising. IP usually refers to an mental property license (Mental Property). Minghan defined, “For instance, groups are IPs, skilled leagues are additionally IPs, or the Jones Cup each summer time and the Taipei Marathon on the finish of the 12 months is a kind of IP occasion. IP. For instance, Guo Meuchun and Lin Zhijie are all private IPs.”

Nevertheless, Xu Minghan additionally particularly mentioned that many individuals suppose that sports activities advertising and sports activities IP are instruments for organizers to become profitable and become profitable, the NBA won’t launch peripheral merchandise right this moment , you For those who do not see Jordan’s jersey or purchase Ohtani Shohei’s garments, the motion and the general public will lose many “factors of contact”; but when I stroll down the highway sporting the New Taipei Kings Jersey right this moment, I can prolong the motion invisibly.

Photograph credit score: TNL Model Studio

Gamer “PRO”!Overview of Taiwan e-sports

After we speak about sports activities and sports activities tradition, in fact we can’t ignore the sports activities which have risen quickly lately – e-sports, and the wave of e-sports cracks that got here true. Particularly lately, many Taiwanese gamers have shone on the world stage and received world championship awards in lots of main occasions together with “Legend of Duel”, “Hearthstone”, “Combating Twister 6” and so forth the event of e-sports in Taiwan.

Talking concerning the improvement historical past of e-sports in Taiwan, the Chairman of the Taiwan E-Sports activities and Sports activities Business Improvement Affiliation mentioned that in 2016, e-sports was formally included within the particular training class system , and cultivating e- sports activities skills began getting into the campus; the next 12 months (2017) the “Sports activities Business Improvement Rules” have been revised, and e-sports was formally launched into the sphere of the sports activities trade “When the tutorial half is available in and a part of the enterprise coming in, and because the worldwide occasions develop afterwards it is going to be the important thing to recognition. e-sports stadiums, media, civil societies, and so forth. I feel these are essential forces for e-sports in Taiwan to maneuver ahead.

Photograph credit score: TNL Model Studio

Nevertheless, since “video games” are the idea of e-sports, many college students usually have too colourful concepts about e-sports. E-sports anchor Yan Youpeng additionally talked concerning the coaching schedule of actual gamers, “They’ll begin particular person coaching at one o’clock within the afternoon, then group coaching at three o’clock, perhaps 5 o’clock, after which assessment and assessment on the benefits and drawbacks of group coaching;

Photograph credit score: TNL Model Studio

In any case, skilled gamers are “working”, however the time and content material are totally different. Chairman Li Shizhen additionally mentioned, “Identical to once we play basketball, it is perhaps enjoyable to play twelve infrequently; however when capturing turns into knowledgeable coaching, you could have to shoot a thousand instances a day, and you need to continuously enhance your self within the course of, it isn’t a lot enjoyable.

Photograph credit score: TNL Model Studio

Nonetheless, the affect of e-sports remains to be very broad, whether or not it’s occasion broadcasts, reside content material, digital content material, and so forth., it has an affect, and it has additionally affected many gaming communities and cultures. creation Throughout this system, President Li Shizhen expressed his emotions, “After all, e-sports shouldn’t be solely the leisure of life, but in addition accompanies our progress course of. Identical to the aforementioned earthquake, it additionally happened from the massive machines within the early amusement parks. That is life for me.

Sports activities occasions are enjoyable, leisure and life

In these two applications, we not solely wish to information the viewers to know the affect of sports activities advertising and sports activities IP, but in addition hope to let everybody see the sports activities course of from ” seem” to “enterprise”. As a result of whatever the discipline of sports activities, or any occasion large or small, it’s actually collected regularly by a bunch of people that love that sport.

Lastly, that is the tip of the sequence “Dragon Detective Bureau” If you have not seen the primary and second episodes but, please click on right here to study extra.New media and sensible know-how create limitless potential for Taiwan’s sports activities tradeIf you’re very within the content material of the sequence, you’re additionally welcome to maintain taking note of the social platform of the Sports activities Administration of the Ministry of Schooling;Dongzi Sports activitiesstudy extra about thrilling sports activities occasions and enterprise tales.

About “Dongzi Detective Bureau: Uncovering the Secrets and techniques of Occasion Broadcasting”

“Dongzi Detective Bureau” is a reside program produced by Dongzi Sports activities and Sports activities Imaginative and prescient of the Sports activities Division of the Ministry of Schooling This system is co-hosted by Yang Dongyuan, editor-in-chief of “Sports activities Imaginative and prescient”, and Chen Jundai, host the “Sports activities Imaginative and prescient Pa” podcast. enjoyable!

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