Hualong News (Zhang Jing) On September 15, the 21st China International Motorcycle Expo (hereinafter referred to as “2023 China Motorcycle Expo”) opened at the Chongqing International Expo Center. This exhibition covers an area of 160,000 square meters, with more than 700 companies participating. International and domestic well-known motorcycle brands, electric two-wheeled vehicle brands, motorcycle parts, clothing and cultural supplies are all gathered on site, basically covering the entire two-wheeled vehicle industry chain. .
At Hall 6T11 of N6 of this motorcycle show, Honda used the theme of “Wings to Release FUN” and brought more than 20 of its popular models to the 2023 Chongqing Motorcycle Show, aiming to explore the infinite fun of riding life with Chinese consumers. . In order to meet the diverse riding needs of consumers and provide more fun riding experiences, Honda also brought exclusive off-site test drive sessions and held the “2023 Honda Wing Release FUN Rider Meeting” event to provide consumers with It showed more joy and fun in motorcycle life.
Honda booth at the 2023 China Motorcycle Expo. Honda brand photo provided by Hualong.com
Honda has specially set up a test drive experience area of more than 3,700 square meters outside the venue to carry out test drives of popular models. The test drive models include the recently released street car model CB750 Honda HORNET, the retro climbing model CL500, and more than ten popular test drive models such as CBR650R, CBR400R, CB400F, and CM300, allowing consumers to experience different product offerings at the motorcycle show. for the ultimate riding experience and driving pleasure. A riding performance by Anjia coaches was also held at the test drive meeting, demonstrating COOL style riding and safe driving. Many consumers also signed up for the test drive event and said that after in-depth experience, they personally felt the sense of quality and security brought by Honda models, and hoped to own such a motorcycle in the future. At the same time, it also conveyed that during this test drive activity, through the guidance of the Anjia instructor, his driving skills and safety awareness were improved.
In addition, the Honda DreamWing Chongqing brand franchise store also launched the “2023 Honda Wing Release FUN Rider Exchange” event, providing users with an extraordinary riding experience. For this event, more than 80 Honda users were invited to form a riding team and ride all the way to the Chongqing Motorcycle Exhibition. Senior media friends were also invited to share their insights on the event, and many motorcycle enthusiasts gathered at the Honda Motorcycle booth to exchange in-depth riding experiences and chat about the joy of riding. At the same time, Mr. Atsushi Ogata, executive deputy general manager of Honda Giken Industrial (China) Investment Co., Ltd., and Mr. Liu Rui, chairman of Honda DreamWing Chongqing Store, also delivered speeches at the scene. They hope that the launch of this event will allow users to fully experience Honda motorcycles. The diverse and fun riding life brought by the bicycle.
2023 Honda Wings Release FUN Rider Collection. Honda brand photo provided by Hualong.com
In addition to the unique and rich interactive experience activities outside the venue, the Honda Motorcycle booth inside the venue also brought a more diversified product world view and lifestyle, with an array of products with more riding pleasure, combined with diverse scenes closer to cycling life The unique booth design brings users a more immersive product experience feast.
GL1800 Gold Wing Tour. Honda brand photo provided by Hualong.com released CB1300. Honda brand photo provided by Hualong.com released CBR650R. Honda brand photo provided by Hualong.com released CL500. Honda brand photo provided by Hualong.com released CM1100. Honda brand photo provided by Hualong.com
At the same time, Honda has also brought modified models of the CM series and CL series. The users who finally won the “Wings to Play, Release FUN Style” competition for outstanding modified works recently launched by many media have their modified models also The Honda Motorcycle booth was on display, interpreting more fun of motorcycle life with the personalized gameplay of the car. The booth design has also been more creative, and a creative rotating car model booth has been added to the booth to attract users to stop and experience it. It also brings a cycling peripheral sales area, coffee area, etc., creating a diverse and fun cycling living space.
Over the years, Honda has relied on its advanced technological strength and innovation capabilities to continuously explore and bring mobile travel products that can meet the diverse needs of consumers. It has built a stronger and more diversified product matrix, presenting an all-round and full of fun products. The world of cycling. In the future, Honda will continue to explore the infinite possibilities of riding life and create more touching and joyful riding experiences.
2023-09-15 12:16:20
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