These journeys through Switzerland, Occitanie and Vienna highlight the emotion and freedom of traveling across Europe by train.
What’s sexier than a winding train ride through the Swiss mountains, sitting across from tennis star Roger Federer and comedian Trevor Noah?
Not much, according to the jury of the Rail Tourism Awards 2023. The Swiss Tourist Office has just awarded first prize to its promotional video featuring two celebrities on a chance trip across the country.
The awards, organized by the European Travel Commission (ETC) and Eurail, celebrate marketing campaigns that showcase the excitement, freedom and sustainability of rail travel across the continent.
“More and more customers want Travel sustainably» declared Austrian State Secretary for Tourism, Susanne Krause-Winkler, during the ceremony held on Monday in Vienna.
“It is well developed and managed Public transport network “It is important that our customers travel freely to and within the destination of their choice. »
She announced the Rail Tourism Awards as “the best platform to promote current mobility offers and their benefits”.
A panel of train experts, including social media’s favorite train expert Mark Smith, also known as The Man in Seat 61, selected three winners and one honorable mention.
Switzerland has the best train travel campaign
With superb alpine landscapes, Suisse It has many natural benefits to promote train travel. But the country has also invested in first-rate railway infrastructure.
Add to that the innovative performances of Swiss medium Noah and Federer in “The Grand Train Tour de Suisse: The Journey of a Lifetime” and Suisse Tourisme will definitely win the award for best rail tourism campaign.
The short film, which has 82 million views on YouTube, showcases the joys of traveling the country with humor and stunning cinematography.
It begins with Federer and Noah about to start filming the commercial before accidentally getting on the wrong train. But in a country as impressive and well-equipped as Switzerland, it turns out that it is “never possible to take the wrong train”.
Occitanie, France, has the most inspiring regional railway offer
South French The Occitan region is also full of natural beauty and cultural attractions, from the castle valleys to the Mediterranean coast.
L’Occitanie Rail Tour won the Best Regional Campaign award for its exceptional offer to visitors, which includes:
Unlimited flights via Occitanie for €10 per day, from 2 to 6 consecutive days. This year-round agreement is due to an agreement with SNCF (French railways) and liO Train (regional trains). The Michelin guide is detailed and full of detailed advice, including where to sit on each railway line to make the most of the scenery. Suggestions for accommodation and activities along the 19 railway lines in Occitanie.
Since it can be difficult to find sustainable transportation for the last leg of the journey, the Occitanie Regional Tourism and Leisure Office has also been praised for its campaign presenting rail transport as the solution for the “last kilometer “.
Vienna was chosen as the best country to promote cross-border travel
After the isolation caused by the Covid-19 pandemic, Vienna decided that cross-border train travel was the best way to restore connectivity in Europe.
Last year, for every 100 people visiting Vienna, the tourist office sent one Viennese to another European city.
This unusual campaign, entitled “Vienna by train – Uniting cities”, aroused the admiration of the judge.
They congratulated the winner of the Best Cross-Border Campaign award for its representation of rail tourism as a means of promoting solidarity between cities and improving the quality of life of local populations.
advertisement
In its drive to make Vienna a European rail hub, the Austrian capital has much to offer visitors, including a new generation of tourists. Night Train.
The Rail Tourism Awards ceremony, now in its third edition, took place as part of the World Passenger Festival in Vienna, organized by the ÖBB of the Austrian Federal Railways and Wiener Linien.
As train travel is on the rise in Europe, a record 31 entries were recorded this year.
The Spanish region of Galicia also received an honorable mention for its 14 tourist rail lines.
Fewer tourists have discovered Galicia’s unique food, landscape and history, but Renfe and Turismo di Galicia’s ‘Galician Tourist Trains’ are helping to raise awareness of the region.
about
2023-10-06 23:25:37
#European #Rail #Tourism #Awards #celebrate #emotion #freedom #train #travel #Switzerland #Occitania #Vienna
