VIENNA. On August 29th, everything will revolve around marketing automation at Vienna’s “The Social Hub” when the DMVÖ invites you to the Marketing Automation Day 2024. The day is intended to provide inspiration for professionals who want to find out about the latest developments and technologies in the field of marketing automation, while also offering the opportunity to make valuable contacts. Experts will present innovative approaches and strategies in the field of marketing automation from 9 a.m. to 5 p.m.
Trends & Innovations
The program offers insights from users for users into current marketing automation trends, the focus of the event is on the integration and harmonization of CRM and marketing automation. The opening will be given by Robert Neundlinger from jö Bonusclub, who will show in a practical way how marketing automation works in Austria’s largest customer loyalty program.
A special highlight is the use case “Experience Marketing Automation up close”, presented by allUpp in collaboration with Denzel, which shows how Marketing Automation has been successfully implemented and what success has been achieved as a result.
The program is rounded off by a talk by DMVÖ board member and co-founder of brandReach, Michael Vaclav. He will address the question “Marketing Automation 2038: What does the future hold?”
“I am looking forward to taking a look into the future together with the expert audience and can already reveal one thing: a lot is going to change,” Vaclav announces his lecture.
Interaction and advice
In the exhibition area, participants can also contact tool manufacturers directly and discuss their individual and specific cases. Salesforce, SAS, BSI and NBS are among the tool partners.
Also back on offer: free initial consultation with the lawyers from Eversheds Sutherland. Participation in the DMVÖ Marketing Automation Day 2024 is free of charge, but places are limited. Information and registration options can be found on the DMVÖ website. (red)
