Experts Discuss Excellence and Expansion Opportunities in Luxury Travel Sector at Arab Travel Market 2024

Several experts and representatives of international brands in the hotel and hospitality sector reviewed topics: excellence, competitiveness, and originality in the luxury travel sector in the Middle East region, during the Arab Travel Market 2024, which ended its operation yesterday. They confirmed that the Al Maktoum International Airport expansion project represents a new opportunity for international companies.

The participants of the session “The Next Level of Luxury … How to stand out in a competitive market” explained that the most successful brands in the field of luxury hospitality bring local art, music and food for their hotels, as well as providing opportunities for local culinary talent, rather than trying to replicate aspects of luxury Emphasizing the key role of recruitment and effective retention in creating teams equipped to meet and exceed expectations, through customized visitor services.

Dusit International’s Senior Vice President of Operations, Prateek Kumar, said: “The Arab Travel Market in Dubai is an important gateway to the Middle East region, which is a very important market as a travel hub, and an opportunity to connect with the main travel center players in the area’s industry.”

For his part, the Vice President of HW International, Siegfried Nearhaus, emphasized that “the expansion in the UAE is a global and strategic vision to strengthen the presence of the group in the Arab markets, benefiting from the advanced infrastructure and vibrant economic developments in the Emirate of Dubai. , the latest of which is the Al-Ain Airport expansion project.

He said that this will lead to an increase in the demand for various services in the emirate, indicating more expansion and the opening of new markets, especially the Chinese market.

The list of speakers included: Senior Vice President and Head of Global Brand at Raffles, Claudia Kuzma Kaplan, and General Manager of The Lana Company (Dorchester Group); Richard Alexander, Chief Brand Officer at Jumeirah, Michael Grieve, and Chief Hospitality Officer at Boutique Group, Marco Frank The session was moderated by the founder of Luxury Travel Edit Limited, John Ocelai.