Expert tips from Facebook and Instagram for craftsmen

Facebook, Instagram and handwerksblatt.de are giving away exclusive individual coaching sessions. An expert from Facebook shows three craft businesses how they can optimize their social media presence.

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At the latest, the corona pandemic has shown: Especially for small and medium-sized businesses (SMEs) it will increasingly importantto offer their goods and services not only in their own shop, but also via a shop window on the Internet. In addition to a professionally designed website, this also includes the Presence on social media. “Last year, a third of all SMEs generated more than 25 percent of their sales through digital channels,” said Sygne Dorenburg, Sales Manager at Facebook, referring to a digital economic study.

The Facebook manager is curious to see how the numbers will develop after the pandemic. However, she expects that many companies will continue to use their newly discovered mainstay, if not want to use it even more. “Channels like Facebook, Instagram and WhatsApp give one business a own face“, she is convinced. Existing customer relationships can be maintained through it, but new customer groups can also be developed.

Offers for companies

Sygne Dorenburg Photo: © Facebook

Round 25 million companies use EU-wide already the Facebook Services. Some are old hands, others have only just discovered social media for themselves. “There are so many nice examples from the current pandemic, especially in the Craft areawho have managed to offer their products and services via digital channels within a few days and weeks – the willingness to want to change something is the first important step! “

“Digital go-ahead” initiative

Each of them wants Facebook offer make them feel comfortable on the platforms and above new customers and win lucrative orders. The “Digital Go-Around” initiative launched in 2016 is specifically aimed at SMEs. “With these on-site training courses, we have brought 145,000 companies closer to the digital world and passed on many of our experiences.”

Two years ago, the Deutsches Handwerksblatt, together with Facebook, organized five of these events in Koblenz, Leipzig, Mainz, Münster and Potsdam.

Analysis tool and certification

In order to further advance the digitization of SMEs, Facebook also provides them free a new Analysis tool to disposal. “You can enter your goals in it, and the tool scans how the company is set up digitally.”

In different free Online courses Companies can take off digitally with something new Knowledge about the optimal use of Facebook, Instagram and WhatsApp build up, deepen and learn about the Blueprint certification get certified.

“Little garage”

Now comes with the common action Another offer from Facebook, Instagram and handwerksblatt.de. “‘Little garage‘works like a car inspection: We roll the Facebook and Instagram accounts into one digital lift and watch us Social-Media-Accounts from bottom to top. On this basis we give valuable tips For customized solutions, because a hairdresser has different demands on social media than a butcher or carpenter, “explains Sygne Dorenburg.

Three selected craft businesses have the chance to become one exclusive individual coaching with an expert from Facebook win. He or she is available to you digitally for around an hour.

Apply for individual coaching

Craft businesses from all over Germany who both a Facebook and an Instagram account can sign up until Sunday Apply online on July 18, 2021. On Friday the July 23, 2021 will the winner on the Facebook channel of handwerksblatt.de announced.

The Term for the digital Individual coaching be with an expert from facebook individually agreed. The one hour long Workshops should in August or September occur. The German craft journal summarizes the main results of the three individual coaching sessions in one items together.