Experience the Passion of Football with Heineken: The Champions Fest in Bogotá

Heineken Hosts “The Champions Fest” in Bogotá to Celebrate Soccer Passion

In Chamorro City Hall, in Bogotá, hundreds of fans gathered to live “The Champions Fest”, thanks to Heineken. The event, which took place in Bogotá, Medellín, and Barranquilla, celebrated the passion of football and invited fans from all over Colombia to join in the festivities.

For soccer lovers, this sport is much more than a game; it is a passion, a lifestyle, and a tool to unite people from all over the world. As Uruguayan writer Eduardo Galeano once said, “When football is good, I give thanks for the miracle. So I don’t care at all which team plays.” Soccer revolves around a powerful feeling, as stated by American journalist and poet Mark O’Brien. Phrases, stories, and passions all revolve around a ball. Soccer is an emotion factory that demands greatness.

Heineken understands the importance of a good complement to watching a game, and having a very cold beer is one of them. As the official global sponsors of the UEFA Champions League, Heineken aims to bring the European soccer fever to all Colombians. “The Champions Fest” was a testament to this commitment, where thousands of people celebrated the emotion of good football, regardless of the champion of the renowned event.

Luisa Fernanda Romero, Heineken brand manager, expressed their goal of conceiving football without gender distinction. The event featured activities such as “Heineken Commentator,” which encouraged women to participate in the narration of the game. The focus was on celebrating the passion of football, and all fans were invited to join in the festivities.

The event was accompanied by performances from renowned artists such as Lalo Ebratt in Bogota, Manysh and DJ Nicotine in Medellin, and Montano in Barranquilla. The Champions League final, won by Manchester City, was enjoyed by all football fans in attendance.

Heineken’s success lies in its ingredients, including malted barley, water, hops, and a unique type A yeast. This yeast is responsible for the rich, balanced flavor and subtle fruity notes that have distinguished every Heineken since the 19th century. The brand’s brewmasters have honed their craft over the years, ensuring the highest quality.

Heineken’s commitment to quality is evident in their brewing process. Fermenting beer in horizontal tanks instead of standard vertical ones creates the perfect pressure for their Type A yeast, resulting in the characteristic rich and balanced flavor. It takes 28 days to brew Heineken beer, ensuring a beautiful golden color. The brand prioritizes patience and quality, understanding that soccer is a factory of emotions that demands greatness, but also having a good beer.

Heineken, present in 192 countries and known for its purity, will continue to accompany soccer fans and the Champions League, the most important club tournament in the world. Fans eagerly await the next edition to begin. Cheers to the passion of football and the joy it brings!

How does Heineken’s initiative “The Champions Fest” celebrate the passion and love for soccer in Colombia?

Est” is an initiative that Heineken has organized to celebrate the passion and love for soccer in Colombia.

The event took place in three different cities: Bogotá, Medellín, and Barranquilla. In Bogotá, the festivities were held at Chamorro City Hall, where hundreds of fans gathered to enjoy the celebration. The event was open to all soccer fans in Colombia, inviting them to come together and share their love for the game.

Soccer has always been more than just a game for its fans. It is a passion that brings people together and unites them in a common interest. Heineken recognizes this and wants to create an experience that goes beyond just watching a game. They understand that having a cold beer in hand while enjoying the game enhances the overall experience.

As the official global sponsors of the UEFA Champions League, Heineken brings the European soccer fever to Colombia through “The Champions Fest.” This event allows Colombian soccer fans to feel like they are a part of the excitement and energy that surrounds the Champions League.

Soccer has a way of evoking powerful emotions and creating unforgettable moments. Great players, memorable matches, and thrilling goals are all part of what makes soccer such a beloved sport. Heineken seeks to capture this energy and passion by organizing “The Champions Fest” and providing fans with an unforgettable experience.

Through this event, Heineken aims to celebrate the soccer passion that exists in Colombia and give fans the opportunity to come together and celebrate their love for the game. It is a way for Heineken to connect with their consumers and create a memorable experience that goes beyond just drinking a beer.

“The Champions Fest” is a celebration of soccer and all the emotions that come with it. Heineken understands the power of this sport and wants to be a part of the experience by bringing the European soccer fever to Colombian fans. They recognize that soccer is more than just a game; it is a lifestyle and a passion that unites people from all over the world.