Samsung’s latest flagship device, the Samsung Galaxy S23 Ultra, comes embedded with one of the highest resolution mobile image sensors, the 200MP ISOCELL HP2, in the world. To showcase this sensor’s true power and detail, Samsung conducted a photobooth event in London, where attendees had their pictures taken with the advanced 200MP ISOCELL HP2 image sensor, and these were then displayed on London’s iconic Piccadilly Circus billboard. The event was attended by over 100 content creators representing diverse communities, members of the public, and competition winners in the US, India, China, and Germany. Samsung also ran a photo competition for Galaxy S23 Ultra users in the US and UK, where entrants were asked to capture a 200MP photo for a chance to see it live on the world-famous billboard. Samsung’s marketing team leveraged its image sensor technology to drive social media interest and engagement by encouraging users to share their 200MP pictures with the hashtags, #SharetheEpic and #MorePixelsEpicDetails.
The photobooth event hosted by Samsung began in London’s Piccadilly Circus, where the Samsung Galaxy S23 Ultra with its 200MP ISOCELL HP2 image sensor was placed within an old photobooth. The 200MP sensor was used to capture attendees’ pictures, which were displayed on a massive billboard in the heart of the busy location, showcasing the impressive detail and clarity that the 200MP sensor can provide.
The event was attended by over 100 participants, including content creators, members of the public, and competition winners from the US, India, China, and Germany. The photobooth was successful, attracting over 200 visitors who had their pictures taken inside it, with over 800 photos captured in total. Visitors to the photobooth were impressed with the quality of Samsung’s 200MP sensor and were eager to capture every moment of the event.
Prominent photography creators loved the opportunity to test the ISOCELL HP2 image sensor technology themselves as they took their turn posing in the photobooth. A total of 14 photos from the pre-event competition were selected for showcasing during the event, with several users attending in-person to witness the impressive level of detail that the 200MP sensor can achieve.
The photobooth event was a hit among visitors who were excited to see their images displayed on the billboard with an impressive level of clarity and detail. Crowds cheered as Samsung’s ISOCELL-captured images were displayed in epic detail, capturing every lifelike detail in exceptional definition, from hair to freckles.
Samsung is leveraging its 200MP image sensor technology to drive social media interest and engagement by launching photo competitions for its users to upload their own 200MP photos on Instagram and TikTok. Participants are encouraged to use the hashtags #SharetheEpic and #MorePixelsEpicDetails to showcase their pictures on social media. The photobooth event demonstrated the immense capabilities of Samsung’s ISOCELL HP2 image sensor and the level of detail it can capture, giving Samsung a clear edge over its competitors in the global smartphone market.
