Expat, for many who return and begin a enterprise, the venture “La Tornanza” is born, the cultural motion that, amongst different issues, needs to revive the Italian villages

ROMA – Right here we attempt to learn the mind drain as a phenomenon that’s not solely destructive and irreversible, however as a power of an inclusive circulatory movement, of a return circulate after a private redemption. Right here: that is the Return. A motion of rebirth of the territories that begins from the grafting between those that, after having traveled, determine to return to their nation of origin and make use of their data, and those that stayed; between the hairpin bend and the rest. On the heart of those two poles, the journey, as a set off for change, and innovation, as a software on the service of human capital and the territory.

The Return: the e-book. All of it begins with a e-book: “The Return – exactly – returns and future-oriented grafts” – the essay by Antonio Prota and Flavio R. Albano (Laterza editions), two specialists in tourism and territorial and digital advertising – which is definitely the manifesto of the motion itself. It’s right here, actually, that there are all of the founding ideas of the venture which might be then put into follow: the significance of returning after the journey and selecting to re-establish oneself within the nation of origin, bringing with oneself a background new, a metamorphosis that may be grafted onto the data of the remaining to actively take part within the growth of the territory.

Progress product of concrete actions. All geared toward creating a brand new financial system and a brand new society within the territories which have all the time and more and more been deserted. How the FAME venture (Meals, Artwork, Transfer, Power), a cultural motion that begins a virtuous circle by which communities work collectively for the expansion of their territories by means of a typical imaginative and prescient and a synergy that unites agriculture, tourism, craftsmanship and commerce.

The grafting idea. Or the grafting ideawhich locations villages on the heart of the socio-territorial debate, understood as a path to social and cultural reconstruction. “The e-book is the cultural manifesto of a a lot bigger venture that unfolds by means of a podcast and festivals, communication media to publicize the venture, but in addition the hubs and the academy, bodily and tangible parts by which to construct communities” says Prota.

The Return: he podcast. Telling the story of the tornanza from the residing voice of the hairpin bends. That is the explanation behind the touring video podcast, a sequence of narrations to inform the tales of those that have determined to return house. From Puglia, to Basilicata, from Campania to Calabria and past: as soon as every week, a hairpin bend tells his story, the place he began from and due to this fact the place, after an extended journey, he determined to return, but in addition the explanation for this selection and the venture he’s attempting to hold ahead in his homeland, robust within the expertise gained throughout his absence.

A million views on social media. “These are tales that depart their mark and the numbers show it: virtually 1 million views on social platforms. We hope that these video podcasts will even be an inspiration for potential returnees: the idea of journey actually in line with our story is what has traditionally allowed us to construct improvements: from Lonely Planet to Nike, from Redbull to The North Face, all these manufacturers had been born or have drawn inspiration from contaminations in distant locations” stated Albano.

The Return: i competition. However not simply podcasts. Within the spirit of collaboration and sharing, Tornanza can also be a sequence of stay occasions, the Tornanza festivals, a type of Tedx to look one another within the eye and inform one another about your experiences, however above all of your concepts, in order that they are often an inspiration. The primary was final June 28, in Padula, Campania, and shortly there might be others, some in collaboration with the College. September 17 and 18 in Potenza, then September 20 in Matera and October 1 in Bari. “The Tornanza festivals are itinerant assembly locations like podcasts and just like the latter they serve to make the venture recognized as a way to encourage new revolutionaries of existence and pioneers of evolution” say the 2 creators.

The Return: the hubs. Innovation to construct startups, welcoming hairpin bends and dialogue between hairpin bends and people remaining: that is what hubs include, the locations the place folks work and begin to create the concrete foundation of an concept. The objective is to construct hubs in numerous territories and the coordinates for the primary one are already prepared: it’s going to open in September in La Certosa di Padula in Campania and in Gravina in Puglia.La Tornanza: the academy. A real expression of the founding ideas of Tornanza – origin, journey and innovation – the academy is the area devoted to the coaching of hairpin bends and for many who wish to grow to be one. “The academy ought to have the ability to construct a coaching path of self-entrepreneurship to encourage new grafts within the industrious communities of each south of the world”, remark the founders of the venture. The primary course will begin in Bari within the fall.