Created in 2016 in Montauban, by its founder, passionate about pastry, Sweet Delights launched his concept en franchise in 2021. The brand responds to the current trend of sweet cakes made in democratizing cake-design and revisiting the great classics of pastry. The brand has just announced 2 new openings during the 1st quarter 2023.
Sweet Délices workshops located in Albi and Martinique
Sweet Délices continues its expansion in France and overseas territories by offering baking workshops for all ages and skill levels. The February 14th last, the brand opened its 3rd store in Albiin the Tarn, under the impetus of Carole, Natalie and Valentin.
In addition to the workshops, Sweet Délices Albi offers the sale of accessories on site or in e-shop, cake-designs to order and Delices Boxes to introduce the whole family to pastry.
This opening completes the territorial network strategy of the brand, which also inaugurated its 1st store in Martiniquein the south of the island. Anaïs, Dimitri and Nathanaëlle would have been seduced by the Sweet Délices concept and decided to open a shop for pastry lovers in the south of Martinique.
The brand aims to revitalize the pastry leisure offer in areas accessible to all.
A thoughtful choice of pitches!
Sweet Délices affirms select locations carefully of its points of sale to meet the expectations of its customers. Industrial areas of secondary cities are privileged in order to bring a leisure offer around the pastry and to propose a local activity for all.
The points of sale are designed to offer a optimal customer experience with a sales area for accessories and a workshop for the production of made-to-measure cakes. The visual charter has been carefully designed to create a warm and gourmet atmosphereto attract more customers to stores.
