The podcast is a content format that is becoming more and more most popular. Many audio platforms like Spotify have already added a podcast service for their users. In this sense, Facebook has also added an option for users to add their podcasts to the platform, in order to expand the possible audience.
Facebook allows you to add a podcast feed so that it is automatically published on a Facebook page.
Adding podcasts to Facebook allows users broaden the audience they can reach, as well as generate new monetization opportunities. Facebook also offers tools to improve engagement with the public, for example, the creation of “audio rooms” or groups to discuss the topics covered in the program.
Adding a podcast to Facebook is very simple, especially when done from the iVoox app, since it has a special tab for it. To integrate the podcast, simply access the private area and go to “My content”, enter the podcast editing mode and click on the ” Add a tab to FacebookThis way, the Facebook page will display a new tab with the podcast, which will be updated whenever new content is posted.
In addition, Facebook announced last month the native tab for all Facebook pages for podcasts, which will be able to be published directly on company pages. Creators will be able to link the RSS link to Facebook so that chapters are automatically published on the Facebook page. To do this, all you have to do is access the option to link podcasts that appears in Facebook Business Suite (which is not yet available for all users) and link the podcast’s RSS feed so that new chapters be published automatically.
Although this is a different feature from Spotify, which allows podcasts to be published directly on the platform. However, some cool features have been announced, such as the creation of podcast clips, which will be small pieces of audio, at least one minute long, that can be shared on social media, similar to YouTube clips.
