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Book sales have increased 19% in two years. A figure all the more impressive as the trend has been rather downward in recent years. Which books were particularly popular?
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During the pandemic, the French stocked up on books. After years of eroding sales, the book market surged in 2021, up 19% from 2019. Over 480 million books were sold this year. “The confinement allowed me to devote more time to reading”, confides a client in a bookstore in Rennes (Ille-et-Vilaine). The three best-selling books this year were the latest album byAsterix and Obelix, the 2021 Goncourt Prize and a novel by Guillaume Musso.
This enthusiasm for books reassures the manager of the Le Failler bookstore in Rennes, which has seen its clientele grow: “Many readers have discovered reading, and independent bookstores”, emphasizes Dominique Fredj. A success of the book partly due to comics. The support appeals to young people, but also to adults. Faced with demand, a fifth employee was hired in the “M’enfin?!” bookstore specializing in comics. The start of the year should also be fruitful for the sector, with the release of 550 new references.
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