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Examining the Digital Strategies of Trump, Bolsonaro, and Kast: A Panel Discussion by Journalists and Communication Specialists

Photo: Raúl Ferrari.
Journalists and communication specialists from the local and international sphere debated this Tuesday about the “digital territory dispute and the right and extreme right”in a panel that analyzed the points of contact between the American Donald Trumpthe Brazilian Jair Bolsonaro and the Chilean José Antonio Kast.

The conference, organized by the Néstor Kirchner Justicialist School (EJNK), revolved around the digital strategies used by these global far-right figures, as well as the tactics used by the Spanish Franco party Vox, to amplify their message on the platforms.

In the activity it was agreed that There is a global network of ultraliberal, conservative and authoritarian parties, a coordinated work that has a common axis in the digital environment.

The exhibitors agreed that installation strategies are carried out from networks and platforms that count the American consultant as their gurus. Steve Bannon and the digital expert Brad Parscalealso from the US, former Trump campaign manager.

Photo: Raúl Ferrari.
One of the coordinators of the talk, the journalist and director of the Communication degree at the Madres de Plaza de Mayo University Javier “Professor” Romerodescribed the present of the region as a “Plan Cóndor III”in which to try to come to power the extreme right appeals to “algorithms”, “financialized capitalism” and “fake news” plus what he himself defined as “the Bannon method.”

The first of the speakers, the Cuban Rosa Miriam Elizalde, analyzed the particularities of Trump’s figure and his political model, and then delved into the systematic use of “fake news” in the Republican Party leader’s campaign. Those ‘fake newscontinued Elizalde, are directed to “channel the furies against the elites”.

“Without ceasing to have formally been a traditional democracy, the political regime appears completely emptied of democratic content both in the life of societies and people,” described Elizalde, who directs the Patria International Colloquium, when referring to the dark side of the United States. profound and, even outside the Government, ‘Trumpist’.

Another of the panelists, the Spanish analyst Julián Macías Tovarfocused on the convergence between the digital strategies deployed by the Vox party and the bond of ideological adhesion – not exempt from economic partnerships – that was built with certain media groups, plus the daily presence on public roads.

Photo: Raúl Ferrari.
“For this system to work, which includes disinformation and hate campaigns, it has to have a digital component, a media component and a real life component,” insisted Macías Tovar, director of the Pandemia Digital collective, in an exhibition held by video conference.

In case of Chile and the progressive rise of Kast was analyzed by Pedro Santanderdoctor in Linguistics and professor at the Pontifical Catholic University of Valparaíso, who He reviewed how the right and the extreme right of his country won the digital battle and then prevailed in “the second plebiscite” that stopped the reforms to the Constitution.

Santander said that these spaces prioritized Instagram and TikTok over more traditional networks in the political debate such as the current X (exTwitter). Furthermore, they sought to convey their positions through unknown figures from the plain and not with well-known faces “from the traditional right”, who suddenly went into the background.

In the case of Brazilthe analysis of the emergence of the former Army captain and what ‘Bolsonarism’ represents came from the Director of Communication of the Workers’ Party (PT) in Argentina, Paulo Pereira.

Photo: Raúl Ferrari.
“Bolsonaro is one of the first presidents of Brazil who confronted the hegemonic press; while we (for the PT), although we were permanently attacked, always respected the place of the press,” Pereira reconstructed.

The activity was organized by the Néstor Kirchner Justicialist School (EJNK), with the participation of the Patria and Mueve América Latina Institute.

The discussion, held at the Metropolitan University for Education and Work (Umet), also included teacher Alicia Entel, director of the Walter Benjamin Foundation, who was in charge of relate everything you heard to what the first place in the PASO of the ultraliberal candidate Javier Milei impliesa figure who in the talk was associated with investment funds, with financial groups with a global presence and with important allies among religious movements.

2023-10-11 13:57:33
#Specialists #analyzed #common #digital #strategies #Trump #Bolsonaro #Milei

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