SnapChat: the instant social network with global success
It is the favorite app of millennials and teenagers. Snapchat is a social network which allows you to share photos, videos and text with your friends in real time. It was created in 2011 by Evan Spiegel, Reggie Brown and Bobby Murphy, then students of Stanford University. The application quickly became popular among young people thanks to its originality: photos and videos shared on Snapchat disappear after 10 seconds. This ephemeral principle is at the heart of Snapchat’s success. Indeed, this originality reassures users who are often concerned about the misuse of their content on social networks.
The Trademarks’ Use of SnapChat
In the beginning, Snapchat was considered a social network reserved for young people. However, more and more brands are using it to connect with their customers. For example, a cosmetics brand might use Snapchat to give customers tips on how to apply their products. Other major brands have also used the social network to offer gift cards to their customers. Now the platform has become a powerful communication tool for brands and their marketing.
Habits of SnapChat users
According to a study by eMarketer, in 2017 there were more than 79 million users of SnapChat in the United States. This represents an increase of almost 19% compared to 2016. In terms of usage habits, the majority of SnapChat users are under the age of 25 and use the social network on their smartphones. The average time spent on Snapchat is approx 25 minutes a day.
The future of SnapChat
Snapchat’s success won’t stop. The social network continues to grow and attracts more and more users every day. Also, Snapchat is constantly innovating to deliver to its users new features like filters to apply to photos and videos, and now the ability to create your own filters.
Snapchat flames, what is it?
The flames on Snapchat are a new feature that allows users to create their own filters. This feature is available for both photos and videos. To use it, all you have to do is:
- open the Snapchat app;
- select the “Flames” option in the menu;
- then select the photo or video you want to apply the filter to.
Once you select the option, you will be able to see the available filter options.
How to keep flames on Snap?
Once you’ve added the flame filter to your photo or video, you can keep it:
- selecting the “save” option in the menu;
- or taking a screenshot of your creation.
How to take a screenshot on SnapChat without them knowing?
It’s actually quite simple. All you have to do is:
- open the Snapchat app and go to the story you want to save;
- take a screenshot of the photo or video by pressing the volume down button and the power button simultaneously.
The photo or video will be saved in your “camera roll” and that’s it! Your screenshot will be saved without the knowledge of the person who posted the story.
Snap duration: How long does the Snapchat hourglass last?
The snapchat hourglass is a timer that appears when you view a story. Indicate how long you watched it. Snapchat hourglass duration is 10 seconds. This is how long you have to view a photo or video before it disappears.
SnapChat, source of mental disorders?
A study conducted by the University of Washington in 2015 found that SnapChat can be source of mental disorders. The study explained that people who use SnapChat more than average are more likely to suffer from itanxiety and of depression. The study also showed that people who abuse SnapChat usage are more likely to have food problems.
Snapchat is finally coming to PC, but not for everyone
The social network Snapchat is finally available on pc. However, this version is only accessible to a limited number of users. In fact, you can only use Snapchat on PC if you have an account on the professional social network LinkedIn. This news should delight some people who have been waiting for this day. For others, it will be a source of frustration.
Instagram: Snapchat’s copier?
Instagram is often accused of being a copycat of Snapchat. In fact, the social network offers many features similar to those of its competitor. For example, both networks allow users to add filters to photos and videos. Both also have a characteristic “history”. which allows users to share photos and videos that disappear after 24 hours.
Snapchat vs. Instagram: Is There Really a Winner?
It’s hard to say who is the winner in the battle between Snapchat and Instagram. Both social networks have their own strengths and weaknesses. Snapchat has been praised for its features innovative, but criticized for its confusing interface. On the other hand, Instagram has been criticized for its many copied features, but praised for its ease of use. Ultimately, it is up to each user to decide which social network they prefer.
