Evene, gaining popularity with ‘tennis sanitary pads’, holds the 1st Evene Open Tennis Tournament

Kindo’s feminine care brand ‘EVNE’, a premium hygiene products company, is holding the ‘1st EVNE Open Tennis Tournament’ for female tennis players.

On the 4th, Kindo said, “This ‘Evene Open Tennis Tournament’ was planned to promote the differentiation of the Evene brand, known as ‘tennis sanitary napkins,’ and to provide female enthusiasts with a healthy and enjoyable experience of tennis exercise.” revealed.

Evene has been carrying out various marketing activities to build its brand identity of ‘providing reliable comfort for women who exercise’.

In particular, in line with the growing trend of the female population enjoying tennis, we are operating an Evene experience group for female tennis players and making SNS videos using famous tennis celebrities, which are receiving a positive response. This is why Evene came to be called ‘tennis sanitary napkin’ among amateurs as it is suitable for high-activity tennis exercises.

This tournament was also held as the ‘Evene Open Tennis Tournament’ with the aim of allowing tennis enthusiasts to enjoy tennis with peace of mind even during their menstrual period.

It will be held at the Doksan Tennis Center in Geumcheon-gu on the 9th, hosted by Kindo and organized by the Geumcheon-gu Tennis Association. A total of 48 teams will participate, and after the group stage, the 1st and 2nd place winners will advance to the finals to determine the rankings.

All participants will receive an Evene string backpack and an Evene Biocell set. The winning team will receive a prize of 300,000 won and a trophy. In addition, prizes such as custom keyrings and commemorative T-shirts will be provided through various on-site events such as DIY keyring making and random racket challenges. Detailed tournament information can be found by downloading the ‘Tennis Town’ app and searching for ‘Evene Open’.

Evene’s Biocell sanitary pad, well known as the ‘tennis sanitary pad’, uses a top sheet made from plant-derived material Veocell™ Lyocell fiber. It is biodegradable and has a 20% faster absorbency compared to other sanitary pads, making it very popular among active women. It obtained EXCELLENT grade and vegan certification in the German Dermatest skin irritation test, and uses natural pulp absorbers rather than polymer absorbers.

Kindo President Yoo Nam-hwan said, “As a tennis fanatic and a frequent player, I developed ‘Evene’, a functional sanitary napkin that women who enjoy high-activity sports such as tennis can safely use even during their menstruation.” “We plan to share the joy of tennis sports through the ‘Evene Open Tennis Tournament’ and continue to host the ‘Evene Open Tennis Tournament’ so that more female enthusiasts can enjoy tennis comfortably and safely,” he said.

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