Kim Kardashian has more than 190 million followers on Instagram and 67 million followers on Twitter. The whole family together has more than 600 million followers on Instagram. Kardashian shares “her life” with her followers on social media, with the ultimate goal of making a profit. “She was the first to make money on a large scale as a reality star, by turning it into an advertising model”, British sociologist and culture critic Ellis Cashmore told De Volkskrant last year.
“She understands how she can subtly influence consumers, simply by saying, ‘I’m using this day cream today.’ Kim Kardashian also knows that you can strengthen the bond with fans by addressing them directly online. In a highly individualized Western society, people increasingly value ‘parasocial’ relationships: one-sided relationships with celebrities. to create closeness and intimacy with her fans. “
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