Fierce school scholarship competition
“It is expected to benefit the children’s market thanks to Endemic”
The unique design of the bag is also popular.
More gorgeous with sequins and glitter
Expectations in the children’s fashion industry are growing as a full endemic of taking off masks at school is expected next year. In particular, in 2023, ‘the year of the black rabbit’, backpacks are launched one after another for children starting a new school year. Ahead of the New Year and New Year holidays, when the demand for backpacks is at its peak, children’s fashion brands have started targeting parents with lighter and more colorful designs this year.
With the Corona 19 endemic approaching, parents’ interest in their children’s back-to-school fashion is growing. National Geographic Kids Back-to-School Backpack sales increased 481% earlier this year (November 2021-February 2022) when face-to-face classes resumed compared to last year (November 2020-February 2021), when lessons were held remotely due to the spread of Corona 19. . A National Geographic official said, “Next year, restrictions on not only outdoor but also indoor activities will disappear, and the baby products market is also expected to benefit.”
In fact, the ‘NBA Kids’ backpack collection has already seen a 140% increase in sales over the same period last year as of early December this year.
The backpacks of this year’s new semester feature more colorful colors, materials and graphics. “Beanpole Kids” introduced a school bag with the “Binky” brand’s signature bunny character pattern. “Sequin Binky” with glittering material and aurora sequin design, “Lovely Binky” differentiated by color combination and “Aurora Binky” with beautiful sequins and decoration on the front of the backpack were released.
A Beanpole Kids official explained, “As consumers’ attitudes towards differentiated designs have formed since last season, backpacks with trendy and adorable designs are attracting attention.” The Beanpole Kids 2023 school bag is available in various colors such as light pink/purple/green/black/dark blue/blue, and the price ranges from 89,000 won to 149,000 won.
The “Black Yak Kids” backpacks for the lower grades also attract attention with their unique design. Six types of ‘Deco’, ‘Minimal’, ‘Fly’, ‘Sound EL’, ‘Classic’ and ‘Rainbow’ for the lower classes are distinguished by their practical and curious design. Among them, the “Sound EL” backpack has a sound-responsive Sound EL panel applied to the front of the bag, and 5 patterns of graphics are made that move in response to external sounds. The large front pocket is great for storing various items and the reflective detailing adds to the auxiliary pocket on the side. The Black Yak Kids “Rainbow” school bag is a product exclusively for girls.
‘Dakskies’ introduced the ‘Premium Square Line’, the ‘Classic Line’ and the ‘Sequin Line’. Notably, the “Premium Square Line,” which sold out last year and released earlier this season, has a handle cover and decorative puppy stitches added to the angled square bag. ‘Hazzyskies’ has introduced the space-inspired ‘Challenger’ line. LED touch with Aurora pattern and light patterns stimulate children’s imagination and curiosity.
A number of new products were also launched, focused on improving comfort and reducing weight. National Geographic Kids’ representative product for the lower classes, “Newbie Backpack”, was released for the first time this year as a set consisting of a backpack, a shoe bag and a doll. The beginner backpack uses “Regen Robic” environmentally friendly recycled fabric and is designed with a weight of 650g to greatly reduce the shoulder burden of growing children. The color consists of △Black △Lavender △Navy △Pink.
FILA has launched the ‘Partition Series’ with improved comfort for middle and high school students. A clever partition system is applied inside the bag to maximize convenience with excellent storage capacity. The ‘Partition Backpack’ has a partition system made up of compartments inside the bag to prevent belongings in the bag from drifting outwards and distributes the weight applied to the shoulder. Robic Air nylon fabric is applied, which is 11% lighter than general nylon and has a long service life. The price is 139,000 won.
Book bags that the children can decorate however they want are also eye-catchers. BLACKYAK KIDS “Deco” backpack can be inserted directly into the front of the bag with the desired character decoration. The Hazzys Kids ‘Creator’ range for girls also has soft pastels, glitter and sequin detailing, and the two pocket front panel design lets you decorate your bag with stickers or pictures.
