Last week stood television, conference organized by France Tv Publicité at Studio Gabriel. The theme of the morning, perfectly orchestrated, was “Sport, land of the future”. Amélie Oudéa Castera, Minister of Sports, Tony Estanguet, President of Paris 2024, Delphine Ernotte, President of France Télévisions, took the floor among other prestigious speakers.
On this occasion, we met the very brilliant Eve Zuckerman, Director of Major Projects and Paris 2024 at Carrefour. Carrefour is one of the official sponsors of Paris 2024, along with some major iconic French brands.
Eve answered our questions:
- Carrefour in a few words?
- Why Paris 2024?
- What mechanisms for this partnership?
- What is the transformation challenge for Carrefour?
- How to make inclusion a reality?
- What actions for purchasing power?
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