Emmy and Peabody Award-winning analyst and producer Evan Shapiro, and widely respected for his “Map of the Media Universe”, a vital reference for understanding the current media landscape, will be in charge of inaugurating the fourth edition of Iberseries & Platino Industria 2024, which will take place from October 1 to 4 at Matadero Madrid. Known for his experience in the entertainment industry, Shapiro will offer the Business Keynote entitled “Thriving in Latin American markets in the user-centric era.” His participation is one of the biggest attractions of the event, as he is one of the most influential figures in the audiovisual sector.
In addition to his distinguished work as an analyst and producer, Shapiro is a professor at the NYU and Fordham business schools and chairman of the board of One Diverse Industry. Among his most successful productions are “Portlandia,” “This Film Is Not Yet Rated” and “Comedy Bang Bang.” His vision and experience will enrich the Iberseries & Platino Industria conference programme, offering attendees a unique opportunity to learn from one of the industry’s most respected thought leaders.
In his keynote address, Shapiro will address the current state of the media and the fundamental role of Ibero-American markets in an increasingly user-centered audiovisual context. “The media landscape isn’t changing, it has changed. Consumers are now in control and using technological devices to exercise their power,” Shapiro said. This approach will be essential for attendees looking to adapt to an ever-evolving industry.
Iberseries & Platino Industria 2024 will feature a varied programme of activities, including conferences, panels and spotlights. This year, leading experts and executives from the sector will join, such as Marta Sanz from AMC Networks International Southern Europe, Emilio Sánchez Zaballos from atresplayer, and Dago García from Caracol TV, among others. These panelists will share their insights and strategies on crucial topics such as global trends, emerging business models and financing opportunities.
Among the featured panels are: “The Future of Financing: Strategies and Risk Mitigation”, which will analyze the current state of the industry and business dynamics, and “Inspiration in Action: Showrunners, the DNA of the Project …where renowned creators and directors such as Arantxa Echevarría and Amaya Muruzabal will participate. These panels will offer attendees a comprehensive overview of current and future trends in the audiovisual sector.
Another key activity will be US Day, dedicated to Hispanic content in the United States. This segment will include panels on how to create films and series that resonate with Hispanic audiences in the US, highlighting production strategies and the needs of commissioners. Participating figures such as Carlos Quintanilla from Sony Pictures Television and Leonardo Zimbrón from 3Pas Studios, who will discuss best practices for achieving commercial success in this market.
The event will also address issues of technological innovation in the audiovisual sector, such as the implementation of the Digital Double and the impact of artificial intelligence. The conference “Impact of AI in the audiovisual sector: uses and consequences” will bring together experts such as Santiago Yuste from Secuoya Content Group and Ricardo Vaca from Barlovento Comunicación to discuss the opportunities and challenges that this technology presents in the creation and distribution of content.
In addition, content consumption by Generation Z will be explored in the panel “Generation Z: Consumption, Engagement and New Business Models”, which will analyze how this demographic interacts with audiovisual content and the opportunities it presents for brands. Gonzalo Pastor from Webedia Spain and Pilar Sánchez Macías from YouTube will participate, among others.
Iberseries & Platino Industria 2024 will be an essential event for professionals in the audiovisual sector, providing a space for the exchange of ideas, the creation of synergies and the promotion of innovative projects. With the presence of leaders such as Evan Shapiro and an agenda packed with high-level activities and panels, this event is shaping up to be an unmissable event for anyone interested in the future of the Ibero-American audiovisual industry.
