Euskaltel explore new businesses beyond telecommunications. The first stone on the road will be placed this Monday with the sale of alarms for flats and businesses, but there are already new stops in mind. The Basque company could open new lines of business before the end of the year and confirms that it plans to enter the world of Energy where it is already installed MoreMobile. In addition, Euskaltel is going to make the leap soon to sectors such as telemedicine or financial services.
MásMóvil, owner of Euskaltel, has been committed to the sale of electricity for some time and, in fact, several of the company’s brands Meinrad Spenger such as Yoigo or Pepephone have been pioneers in trying to attack this market. MásMóvil also sells electricity under its own brand through MoreMobile Energy. In the short term, Euskaltel is going to make its way into this market, as confirmed on Monday Koldo Unanue, Head of Marketing of the orange company, with the provision of 100% green energy services.
At the presentation of the new alarm services in a store in Bilbao, Unanue pointed out that new lines of business could be opened before the end of 2022 as part of the diversification strategy after the arrival of MásMóvil. The yellow firm is clear that the future lies in going beyond telecommunications and is marked the objective of covering 25% of income by other alternative routes within a period of three years. In the case of Euskaltel they are on the table, in addition to the sale of electricity, telemedicine or financial services.
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Cover the ‘gap’ of the alarms in Euskadi
A first step has been taken on this path through the alarm business. An industry in which there is a gap in Euskadi, Unanue said, due to the perception of citizens that it is a service that is too expensive or only for high incomes. In this sense, Euskaltel intends, to some economic costs, cover that “gap in the market” above all by focusing the alarms on flats and shops.
For the level of income in the Basque Country, the level of penetration of the alarm business is very low, The head of Euskaltel has indicated, explaining that the various packages of alarms, starting at 30 euros per month, are on sale from this week. Precisely this diversification of the teleco orange lets you minimize profit margin with the alarms and, thus, achieve such competitive prices. The presentation provided details of the operation of an alarm initially focused on customers (the security system is connected to the router) and which collects various services in addition to notifying the Ertzaintza in the event of theft in the home, such as I accompany youdesigned for safety on the way home at night.
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