Counterpoint Research expects a huge drop in volume in the European smartphone market in the first quarter of this year. The research firm estimates that manufacturers were able to sell 49 million smartphones in Europe during this period, a year-on-year decline of 12%, but an even better illustration of the market crash that the company has never shown since the data analysis began in 2013. out of such a low transport volume in the region.
According to the research firm, the significant decline was due to a combination of several unfavorable factors, such as another periodic shortage of components due to Chinese epidemiological measures in the first quarter, the deteriorating general economic environment and the Russian-Ukrainian armed conflict.
At the same time, the analysis does not appear to be the least optimistic about the future, highlighting that high inflation and the economic downturn could hit the European area harder, further deteriorating the overall market outlook.
Almost without exception, all manufacturers contributed to the volume decline in the first quarter of this year, with the exception of Realme, which boasts an otherwise rather modest market share and was able to increase its sales by 67% in this situation thanks to its new distribution strategy.
The market leader is still Samsung, followed by Apple and Xiaomi, while sales of the latter fell by a particularly spectacular 36% year-on-year, according to the research firm. All of this presupposes that Xiaomi’s huge initial momentum, which has shaken the European market after Huawei’s retreat from the smartphone segment, is over, suggesting that supply problems may have had the strongest impact on Xiaomi’s deliveries in the first quarter of this year.
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