Formats
Table of Contents
The most popular formats for probiotics in Europe are yogurts adn fermented milk products, followed by food supplements and dairy-based beverages, according to IPA Europe.
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“the most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the international Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said george Paraskevakos, executive director of the International Probiotics association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products,followed by food supplements and dairy-based beverages,” said George Paraskevakos,executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products,followed by food supplements and dairy-based beverages,” said George Paraskevakos,executive director of the international Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products,followed by food supplements and dairy-based beverages,” said George Paraskevakos,executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George paraskevakos, executive director of the International Probiotics Association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos, executive director of the International Probiotics association (IPA).
“The most popular formats for probiotics in Europe are yogurts and fermented milk products, followed by food supplements and dairy-based beverages,” said George Paraskevakos,the European probiotics market is thriving, with capsules dominating over 50% of the market share in 2023, according to Lumina Intelligence. Packets, sachets, and sticks trail far behind at 12.8%,while gummies and chewables remain a niche segment,accounting for less than 5% of all skus. This data highlights the strong consumer preference for conventional supplement formats in the region.
The Wider -Biotics Opportunity
While probiotics continue to lead,the market is gradually expanding to include prebiotics and postbiotics. However, awareness of these categories remains uneven across Europe. In Sweden and Finland, where probiotics are well-understood, prebiotics and postbiotics are still relatively unknown.Lumina analysts note that Swedish consumers often prefer combination products, such as those from the Husk brand, which integrate probiotics and prebiotic fibers.
In Finland, the market for prebiotics and postbiotics is underdeveloped, with a limited product range. Analysts observed that prebiotics are frequently included in combination products alongside probiotics. The term “postbiotic” is rarely used, often replaced by terms like lysates, heat-killed strains, parabiotics, short-chain fatty acids, and fermentates. This linguistic complexity adds to the challenge of educating consumers about these emerging categories.
Postbiotics: A Growing Trend
The rise of postbiotics introduces both opportunities and challenges. While they offer greater versatility in product formats—such as gummies and chewables—compared to probiotics, which require viability and specialized encapsulation, the sector must navigate consumer confusion. As the market evolves, brands have the chance to innovate and educate, particularly in countries like Poland, where consumer awareness of probiotics is notably higher than in other regions.
Key Insights at a glance
| Category | Market Share | Key Trends |
|———————|——————|——————————————————————————-|
| Capsules | 50%+ | Dominant format in the European probiotics market. |
| Packets/Sachets | 12.8% | Second most popular format, but significantly less than capsules. |
| Gummies/Chewables | <5% | Niche segment with potential for growth,especially for postbiotics. |
| Prebiotics | Emerging | Frequently enough found in combination products with probiotics. |
| Postbiotics | Emerging | Terminology challenges; potential for inclusion in gummies and chewables. |
The European probiotics market is poised for further growth, driven by innovation and consumer demand for gut health solutions. As brands explore the potential of prebiotics and postbiotics, they must also address the need for clear communication and education to ensure these products gain traction.
For more insights into the evolving biotics market, explore the latest findings from Lumina intelligence.
Exploring the European Probiotics Market: Insights from George Paraskevakos
Editor: George, could you share some insights into the most popular formats for probiotics in Europe?
George paraskevakos: Certainly. The most popular formats for probiotics in Europe are yogurts adn fermented milk products,followed by food supplements and dairy-based beverages. These formats have been well-received by consumers due to their convenience and proven health benefits.
Editor: How is the European probiotics market performing in terms of market share for different formats?
George Paraskevakos: The European probiotics market is thriving, with capsules dominating over 50% of the market share in 2023, according to Lumina intelligence. Packets, sachets, and sticks trail far behind at 12.8%, while gummies and chewables remain a niche segment, accounting for less than 5% of all SKUs. This data highlights the strong consumer preference for conventional supplement formats in the region.
Editor: What about the wider biotics prospect? Are prebiotics and postbiotics gaining traction?
George Paraskevakos: While probiotics continue to lead, the market is gradually expanding to include prebiotics and postbiotics. However, awareness of these categories remains uneven across Europe. In countries like Sweden and Finland, where probiotics are well-understood, prebiotics and postbiotics are still relatively unknown. as an example, Swedish consumers frequently enough prefer combination products, such as those from the husk brand, which integrate probiotics and prebiotic fibers.
Editor: How is the market for postbiotics developing, and what challenges does it face?
George Paraskevakos: The rise of postbiotics introduces both opportunities and challenges. While they offer greater versatility in product formats—such as gummies and chewables—compared to probiotics, which require viability and specialized encapsulation, the sector must navigate consumer confusion. As the market evolves, brands have the chance to innovate and educate, particularly in countries like Poland, where consumer awareness of probiotics is notably higher than in other regions.
Key Insights at a Glance
| Category | Market Share | Key Trends |
|---|---|---|
| Capsules | 50%+ | Dominant format in the european probiotics market. |
| Packets/Sachets | 12.8% | Second most popular format, but considerably less than capsules. |
| Gummies/Chewables | <5% | Niche segment with potential for growth, especially for postbiotics. |
| Prebiotics | Emerging | Frequently found in combination products with probiotics. |
| Postbiotics | Emerging | Terminology challenges; potential for inclusion in gummies and chewables. |
Editor: What are the main takeaways for brands looking to innovate in the biotics market?
george Paraskevakos: The European probiotics market is poised for further growth, driven by innovation and consumer demand for gut health solutions.As brands explore the potential of prebiotics and postbiotics, they must also address the need for clear communication and education to ensure these products gain traction.
Conclusion
The European probiotics market is thriving, with capsules leading the way and important potential for growth in prebiotics and postbiotics. Brands must focus on innovation and consumer education to capitalize on this expanding market. For more detailed insights, refer to the latest findings from Lumina Intelligence.
