European electric vehicle competition ‘2024 Paris Motor Show’ opens
Published: 2024-10-15 13:56 Updated: 2024-10-15 17:05
Global automobile manufacturers targeting the European electric vehicle market attended the ‘Paris Motor Show 2024’, which opened on the 14th (local time).
A large number of European brands, led by France-based Renault Group and Peugeot, participated in the Paris Motor Show, Europe’s largest automobile exhibition, which celebrates its 126th anniversary this year. Korean brands such as Kia and Hyundai Mobis had booths. Chinese brands targeting the European market also released the latest electric vehicles.
Renault Group Chairman Luca de Meo poses with a Renault electric car at the Paris Motor Show 2024. Provided by Korea Automobile Journalists Association (KAJA)
Paris Motor Show 2024 Renault booth view. Provided by Korea Automobile Journalists Association (KAJA)
In a large exhibition space of more than 5,000 m², the Renault Group introduced seven new cars and two concept cars from its affiliated brands, including Renault, Dacia, Alpine, and Mobilize, for the first time in the world. The electric vehicle placed in the front by Renault is the ‘Renault 4 E-Tech Electric’. It is an urban pure electric vehicle that incorporates Renault’s latest technology in a modern reinterpretation of the original Renault 4 that appeared in the 1960s.
“We will become the number one pure electric vehicle company in Europe in the future,” said Renault Brand CEO Fabrice Kamboliv. “We will pursue two strategies, E-TECH hybrid and pure electric vehicle, until 100% electrification.”
The concept car Vision Neuer Classe exhibited by BMW at the Paris Motor Show 2024. Provided by Korea Automobile Journalists Association (KAJA)
Peugeot presented the present and future of the brand, including six new electric vehicles and new technologies to be applied to mass-produced vehicles. Peugeot’s first pure electric fastback sedan, ‘New E-408’, combines dynamic style and excellent efficiency.
BMW exhibited the ‘Vision Neuer Classe’, a concept car that presents the group’s technology and design vision, and MINI unveiled the ‘John Cooper Works’ electric car for the first time.
EV3 on display at the Kia booth at the Paris Motor Show 2024. Provided by Korea Automobile Journalists Association (KAJA)
At the Hyundai Motor Group, Kia, which is recording high growth in Europe, unveiled ‘EV3’, a compact electric sports utility vehicle (SUV). The EV3, which will go on sale in Europe at the end of this year, is a key new car that will strengthen its presence in the local electric vehicle market along with the existing EV6 and EV9. Kia also exhibited its purpose-built vehicle (PBV) PV5.
Hyundai Mobis, which participated in the Paris Motor Show for the first time, will set up a private booth and conduct sales activities by demonstrating new products to customers including European automakers. New technologies in 10 fields, including electrification, autonomous driving, in-vehicle infotainment systems (IVI), and lamps, were also unveiled.
BYD electric car on display at the Paris Motor Show 2024. Provided by Korea Automobile Journalists Association (KAJA)
China’s BYD, which is on the offensive in Europe, introduced blade batteries, e-platforms, and a new electric vehicle ‘Sea Lion 07’. The new car is equipped with a 91.3 kWh next-generation lithium iron phosphate (LFP) battery that does not use cobalt.
BYD Vice President Charlie Lee emphasized its will to target the European market, saying, “We are a global company and technology company with factories in Hungary, Brazil, and Uzbekistan.”
Reporter Jeong Ji-yeon [email protected]
