Customers have always been the lifeblood of any business. Modern technology hasn’t changed this, but how customers are attracted to your business and the service they receive is more important than ever.
It’s estimated that 2.64 billion people across the globe shop online every year. An impressive 79% of Americans shop online and roughly 20% of all sales are done via the internet.
It takes more than good marketing to attract and retain these customers. You need to ensure every part of the purchase process is smooth. That includes returns when necessary and the ability to get customer support.
A vital part of this, which many businesses overlook, is the right European and international postal address validation software.
Finding a good system is easy. There are several worthwhile options, such as egon.com. Full customer service and a free trial means getting the most out of the system is simple.
Why You Need a Postal Address Validation System
The address validation system works effortlessly behind the scenes. Your customer can start to input their address and it will offer the rest of the address for them. This makes the purchasing process faster.
The system can also verify any inputted address. That means, checking if it’s a genuine address and that the name registered on your system matches the one known to live at the address.
There are several reasons why this is beneficial to you and your customers:
· Improved customer service
Customers expect a fast and smooth service. The more instantaneous the purchase and delivery of their order, the better.
A European and international postal address validation system will assist the customer in inputting their address correctly.
That’s a shorter input time and ensures the address is correct.
Utilizing the correct address means that the delivery will be completed properly and on time. Getting the goods to your customer quickly is as important as a smooth ordering process.
· Reduced Costs
When the address is correct the parcel will be delivered straight to the customer. That means there are no returns due to the incorrect address, and the associated cost of returning, finding the right address, and resending.That saves you shipping charges and staff time.
· Prevent Fraud
Fraudsters may use stolen cards and have the items delivered to an address of their choosing. By using address validation software you can check the order name matches the cardholder name. This will dramatically reduce the risk, and associated costs, of fraud.
· Manage Data
When you know that the addresses on your system are valid, you know that you have an accurate customer data system. That makes it much easier to target customers.
It can also make it easier to improve the service you offer.
· Comply With Regulations
There are strict rules in place regarding how data is handled, verified, and stored. Using a European and international address validation software system will make it easier to track your data and ensure your business complies with all the relevant regulations.
There are hefty fines if you don’t!
Summing Up
Digital technology has made the world smaller. You need to have European and International address validation software.
This will ensure you can offer the very best, and most cost-effective, service to all your customers. Regardless of where they are located. If you haven’t already invested in this software, it’s time you did.
