Euro 2024 Promotion in Germany: Lack of Outside Promoting Raises Issues

Moataz Al-Shami (Dusseldorf)
Regardless of the sturdy matches in Euro 2024, there isn’t any promotion of the event in Germany, as a result of there aren’t any large banners or demonstrations, or the unfold of the looks of the finals on completely different streets, as a result of it may be mentioned that cities within the Germany and all of the streets, wherein not even a flag or announcement was included about organizing the competitors on German soil.
This may be seen within the landmarks of town of Munich, which was glad with some small indicators on the roads resulting in the Allianz Area stadium solely, and indicators about “Euro 2024” seem there the small type on the remainder of the primary streets across the city itself.
Nonetheless, Dusseldorf and Dortmund are essentially the most involved on this side, regardless of the weak distribution of ads, flags and banners on the streets, in comparison with the significance of the occasion, and the necessity to present sufficient “labels” about it, banners, slogans, and consciousness of every little thing associated to the competitors, particularly since a big fanbase has gone into Germany because the begin of the competitors, and most of them proceed to maneuver to and from Germany and the remainder of Europe.
The “Al-Ittihad” lens took images of the few flags that appeared across the roads resulting in town stadium of Dusseldorf, and likewise across the stadiums of Munich and Dortmund, which in all probability exhibits a scarcity of curiosity on the a part of ‘ native organizing committee in outside ads in numerous streets.
Relating to the difficulty, and the extent of its destructive affect on the competitors, a member of the organizing committee revealed the key behind the absence of extra intensive promoting and promoting shows across the numerous streets of Germany, the place was Jans Kopkin, the primary coordinator of the native group. committee, that the presence of the Web and the applying for the competitors is an alternative choice to spending on these occasions that might harm the streets or the form of the buildings, and there are web sites on -line that gives all of the details about the event and its stadiums, even the “Euro” web site, the account of the event itself, and its accounts on social media platforms, have grown sufficient to compensate made for the numerous flags and their distribution on completely different streets, so the native organizing committee determined, We have been glad with a easy look with the logo and brand of the competitors solely in some areas, particularly within the cities -large hosts and across the stadiums solely, however no outside promoting advertisements have been printed in non-host cities, or removed from the event.”