In a pioneering move to protect the style of modern travelers, Eton has launched the ‘Phoenix Service’ – the first free travel insurance of its kind for the brand’s most iconic piece: the ‘White Signature Twill’ shirt. The innovative service is free and ensures that if the shirt is lost during the flight, Eton will replace it free of charge, ensuring that the timeless garment is always preserved.
Lost luggage is a common concern when traveling, with millions of suitcases mishandled by airlines worldwide every year. Eton’s new service – available exclusively on the label’s website – offers a unique solution to this problem, combining style with functionality.
“As someone who travels a lot, I know all too well the uneasy feeling of parting with your favorite items at check-in and hoping to see them again at the baggage carousel,” says David Thörewik, CEO of Eton Shirts. “The problem of lost suitcases is beyond our control, but now we can ensure that our customers’ signature shirt ‘rises from the ashes’. After all, an Eton shirt can only be replaced by another Eton shirt.”
Designed for discerning travelers, the Phoenix service is featured in a powerful campaign film featuring the iconic Eton shirt floating above the clouds, symbolizing resilience and timeless elegance. While luxury brands always strive to offer their customers added value, Eton sets new standards with this service and ensures that its customers’ investment in the highest quality is best protected.
Video: Eton via Youtube
The free service is available exclusively with the purchase of Eton’s ‘White Signature Twill’ – a shirt valued for its timeless design and outstanding quality. Each of these shirts is insured for life, giving customers peace of mind whether they are heading off to an important business meeting or on a luxurious vacation. All you need to do is provide proof of lost luggage from the airline and your shirt will be replaced – at no hassle or additional cost.
“The White Signature Twill shirt is a staple in the Eton collection and has been loved by our customers for years,” said Janelle Hallberg, Brand & Communications Director at Eton. “With the ‘Phoenix Service’ we ensure that your shirt is still safe, even if your suitcase takes an unwanted detour.”
Reflecting Eton’s commitment to luxury and innovation, the ‘Phoenix Service’ is emblematic of the brand’s commitment to providing not just a product, but a special experience. Whether you’re a frequent flyer or an occasional traveller, with Eton’s Phoenix Service, style and elegance are always at your side.
Image: Eton
About the ‘Phoenix Service’
The ‘Phoenix Service’ is lifetime travel insurance for Eton’s ‘White Signature Twill’ shirt. Available for a limited number of purchases starting September 16, it offers free replacements for insured shirts lost during air travel. To use the service, customers must provide confirmation from the airline about the lost baggage. The service is valid for ten years from the date of purchase.
