sprit returns to the United States. The German fashion distribution company has just signed the lease for new offices in New York where it will set up a design and marketing team. The opening of the new headquarters in the country is part of a context of relaunching the company in the United States, where it closed its network of stores ten years ago.
The new offices, with a surface area of 3,530 square meters spread over two floorsare located at 160 Varick Street and have the capacity to house between 100 and 120 workers.
“Our intention is for the brand to have a global echo and New York City is the cultural epicenter of the world,” explained Esprit CEO William Pak. Besides, By 2023, the fashion distribution company will open two new stores in the North American city, one in the Soho neighborhood and the second on Fifth Avenue.
Esprit will open two new stores in New York after an opening in Los Angeles
Esprit began its return to the United States a few months ago with the opening of a pop up store in Los Angeles in November. With the opening, Esprit returned to its home state of California, where it was founded in 1968 by Susie and Doug Tompkins..
In addition, the company announced in October the appointment of Ana Andjelic as its new brand director. The executive will lead the firm’s creative and design team from its innovation center in New York with the aim of “redefining the identity and bringing new concepts and talent to Esprit”.
The company closed its network of stores in the United States more than ten years ago. With the goal of expanding its presence throughout North America, Esprit is also in the process of finding locations to open stores in Canada, specifically in the cities of Vancouver and Toronto..
Esprit ended the first six months of the financial year (closed last August) with a 6% drop in sales and entered losses, with red numbers of 12 million Hong Kong dollars (1.4 million euros).
