ESPN had its opening night of the NBA most watched in 11 years and the second most watched opening night in history, according to Nielsen.
Viewership for the season-opening doubleheader was up 80 percent from last year. The first two games of the season on ESPN generated an average audience of 2,756,000 viewers, compared to 1,532,000 viewers in 2022.
The Boston Celtics’ victory over the New York Knicks averaged 2,552,000 viewers, peaking at 4,351,000 viewers at 9:45 p.m. It was the most-watched ESPN season opener since 2012 and 76 percent more than last year’s opener (New York Knicks vs. Memphis Grizzlies).
The cup, which featured the debut of 19-year-old French phenom Victor Wembanyama, averaged nearly three million viewers (2,989,000) as the Dallas Mavericks defeated the San Antonio Spurs. It peaked with 3,903,000 viewers at 10 pm. It increased 83 percent compared to last year’s comparable game (Dallas Mavericks vs. Phoenix Suns) and is the most-watched ESPN late season-opening game since 2012. Excluding Christmas Day, it is the most-watched regular game of the San Antonio Spurs or the Dallas Mavericks. game of the season on ESPN.
The NBA on ESPN was the most-watched primetime programming on all of television (broadcast and cable) on October 25 among People Under 50, Adults 18-34, Adults 25-54, Men 18-34 , men from 18 to 49 and men from 25. -54.
FUENTE: NBA
2023-10-27 23:57:30
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