SEVILLA, 18 Dic. (EUROPA PRESS) –
The ESIC Sevilla and EIG Digital Marketing master’s degree begins in March and the business school updates its content, incorporating new trends, tools and certifications with which to “provide” the student with “aligned preparation” with what companies demand .
This training lasts twelve months with a training plan of “knowledge and skills necessary to design and execute innovative and high-impact digital campaigns,” ESIC highlighted in a press release. 93% of people who complete this master’s degree have a job related to the sector within a year of completing it.
Students who take the master’s degree will master disciplines such as search engine positioning, social media marketing, email marketing, web analytics, digital advertising, content, marketing automation and electronic commerce.
In addition, the methodology has a “practical” approach, with “real” projects for companies where “apply what has been learned.”
José María Visconti, director of the program, values the context of evolution of digital marketing and points out that “we are experiencing a unique moment of disruption due to the effect of new technologies that have transformed the way of doing things, including digital marketing. With this program, we prepare professionals to lead this process of change.”
The Master of Digital Marketing has a history of more than 100 editions on the different ESIC campuses in Spain. It is the tenth edition in Seville and the first in which the management of the EIG school is added. The teachers who teach the different subjects are active professionals and will be able to “detail and nourish” the students with their experiences and real cases in the business field.
Among the faculty are Juan Carlos Muñoz García, director of Digital Marketing and CRM of Volvo Car Spain; Marta Panera García, marketing and communication director for Europe, Foreo and member of the General Council of Madrid, capital of luxury; Carlos Molina Artigot, VP Sales and digital at IZO; and Verónica Revilla Angulo, head of digital media, transformation and AdTech at Telefónica, among other professionals.
Once the master’s degree is completed, students will be trained to create digital strategies, use specialized tools, analyze data and optimize online marketing actions. A student from the previous edition, Alfonso Onorato, shared his testimony in a video in which he commented that “I would say don’t think about it, make the decision now, because it is a very practical school.”
ESIC’s master’s and postgraduate degrees in Marketing are ranked 1st in the Forbes and El Mundo rankings, and 5th globally, according to América Económica in Marketing, Technology and Sales programs. ESIC Sevilla is part of the EIG Business School ecosystem, integrated into the international group Prisma Education, united in the territories of Andalusia along with the Málaga and Granada campuses. From this structure, we work with the commitment to offer quality education aligned with business reality.
2023-12-18 17:01:57
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