Emmanuel LANGELLIER, Media365: published on Tuesday November 14, 2023 at 10:18 p.m.
At 23 years old, Erling Haaland has enormous sporting potential. But the Norwegian also has great marketing potential.
Announced as a future winner of the Ballon d’Or in the same way as Kylian Mbappé, Erling Haaland has already “planted” 13 goals in 12 Premier League matches this season, including a new double against Chelsea on Sunday, and 4 pawns in 4 outings of Champions League. The Norwegian striker is still on top with Manchester City and continues to amass achievements in his bag. Haaland (23 years old) has enormous sporting potential, which will perhaps make him a Real Madrid player one day, and it also has great marketing potential.
Haaland first player to make 1 billion euros with the virtual industry?
According to his agent, Rafaela Pimenta, Erling Haaland could become the first player to earn 1 billion euros with the virtual industry. “I’m not saying the transfer fee would reach that amount. I want to talk about the whole package that you generate throughout your career. Today you can play up to 35 years old. You have to think about salary, transfer fees, broadcast income, sponsors, ticket sales, jerseys. With a player like Erling, that climbs to a billion,” the Brazilian said in The Guardian.
Haaland “so mature, so deep, so calm”
“Revenues in the video game industry are enormous. In the metaverse, maybe I sell a digital Erling Haaland for €2,000 to 100 million people in India, China, Brazil, Mexico. Perhaps one day we will reach the moment when we experience a football match with glasses, which will trigger the same emotions as if I were there. You really go to 3D with the virtual experience,” continued the one who succeeded Mino Raiola. “So maybe we will sell the football experience, not only to broadcasters but also to individuals who can never afford or find a ticket to the Bernabéu or the Etihad. They can live the game [sur le métaverse] as if they were there. So, when I say a billion, I use multipliers beyond the physical”, said Rafaela Pimenta who spoke of her player “incredible with his feet on the ground”, “so mature, so deep, so calm” , and who… “loves to eat!” »
2023-11-14 21:32:26
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