Brazilian Erico Braga, until then Executive Creative Director of Africa Brazil, arrives at FCB Health in New York, where he assumes the position of SVP Group Creative Director of Craft and Arts.
The professional, who has worked for more than nine years in Africa, five of them in his most recent stage, will lead the recently created Craft Bar division in the new house, focused on improving art direction and crafts in all agency processes.
Braga reports directly to Kathleen Nanda, CCO of FCB Health NY.
The creative has also previously worked at agencies such as J. Walter Thompson (now Wunderman Thompson), StrawberryFrog, Publicis and Ogilvy.
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